Brand Tone

Professional, Caring, Reassuring, Elegant

Brand Values

• •Expertise & Quality
• •Individualization
• •Well-being & Relaxation
• •Customer Care & Satisfaction
• •Trust & Reliability

Best Practices

• •Develop a Brand Voice Guide: Even a simple one, outlining key characteristics (e.g., professional yet warm, expert but accessible), preferred terminology (e.g., "client" vs. "customer," "treatment" vs. "service" nuances), and words to avoid.
• •Focus on Client Benefits and Feelings: Frame copy around how the services make the client feel (e.g., "rejuvenated," "confident," "relaxed," "cared for") rather than just listing features. This aligns with the caring and well-being values.
• •Maintain Professionalism with a Personal Touch: Use clear, correct language. Address clients respectfully but warmly. Sharing Katja's expertise and passion (as seen on the "Über uns" page) adds a personal, trustworthy element.
• •Ensure Visual and Textual Harmony: The elegant and clean visual identity of the website should be matched by equally polished, clear, and inviting copy. Avoid overly casual slang or overly complex jargon.
• •Be Consistent Across All Touchpoints: If social media or email marketing is developed, the tone used there should mirror the website's tone. Whether it's a promotional offer, an appointment reminder, or a service description, the voice should remain recognizably "Shiny You."

Social Perception

Reputable, high-quality local studio focused on personalized care and professional beauty treatments.

Copy Examples

• •Rediscover Your Glow. Experience our personalized facial treatments, expertly designed for your unique skin. Book your moment of rejuvenation at Shiny You.
• •Step into a haven of tranquility at Shiny You. ✨ We believe beauty is an experience of well-being. Let our expert care and serene atmosphere melt your stress away. #ShinyYouBautzen #BeautySanctuary #Wellbeing #ExpertCare #Relaxation
• •At Shiny You, Katja combines passion with expertise to offer you a personalized path to beauty and relaxation. We're dedicated to using high-quality products and providing treatments that not only enhance your natural radiance but also nurture your well-being. Your comfort and satisfaction are our highest priorities.
• •A Special Treat from Shiny You: Indulge and Save on Your Next Visit!
• •Pamper your feet with our luxurious foot care treatment. Our specialists provide meticulous care, leaving your feet feeling refreshed, soft, and beautifully revitalized. Step out with confidence and comfort.