Brand Tone

Sentimental and Emotional, Caring and Thoughtful, Celebratory, Accessible and Friendly

Brand Values

• •Emotional Connection
• •Personalization and Uniqueness
• •Quality and Customer Satisfaction
• •Creating Lasting Memories
• •Celebration of Love and Relationships

Best Practices

• •Maintain a Warm and Approachable Voice: Even when talking about quality or shipping, keep the language friendly, caring, and clear, reinforcing the brand's supportive nature.
• •Highlight emotional connections: Emphasize how the gifts strengthen bonds and create lasting memories.
• •Focus on personalization: Showcase the unique customization options available.
• •Celebrate special moments: Frame products as ways to celebrate relationships and important dates.
• •Use customer testimonials: Integrate positive reviews to build trust and showcase emotional impact.

Social Perception

Positive Customer Experiences, Newer Brand, Trustworthy (with caveats)

Copy Examples

• •Because every detail matters.
• •Our curated collection of unique, customizable gifts is designed to touch their heart and make them smile.
• •At DuoGift, we believe a gift is a gesture that speaks volumes.
• •Strengthen your bonds, create lasting memories.
• •Na Duo Gift, acreditamos que todo presente carrega um sentimento. (At Duo Gift, we believe every gift carries a feeling.)