Brand Tone

Professional & Technical, Reliable & Trustworthy, Solution-Oriented, Customer-Supportive

Brand Values

• •Quality
• •Reliability
• •Innovation
• •Customer Satisfaction
• •Durability/Robustness
• •Ease of Use

Best Practices

• •Focus on Benefits, Supported by Features: While NH Link is tech-focused, always translate technical features into tangible benefits for the user (e.g., "Qualcomm IPQ8072 4-core CPU" leads to "fast and stable data processing" for the user).
• •Strive for clear, concise, and informative messaging.
• •Emphasize Reliability and Trust: Consistently use keywords and phrases that reinforce the brand's commitment to quality, durability, and dependable performance (e.g., "robust," "rigorously tested," "secure," "uninterrupted").
• •Use a Professional & Technical tone when talking about products.
• •Highlight Customer Support: Always mention the 2-year warranty and 24/7 technical support to build customer confidence.

Social Perception

A provider of high-quality, reliable, and innovative networking solutions backed by good customer support; accessible to consumers.

Copy Examples

• •Experience the difference quality networking makes.
• •Our cutting-edge access points, switches, and controllers offer advanced technology and easy integration, ensuring your connectivity is always ahead of the curve.
• •Plus, with our 2-year warranty and 24/7 technical support, we're always here to keep you connected.
• •Whether it's extending your network over long distances or ensuring stable connections in harsh environments, NH Link provides specialized solutions tailored to your unique needs.
• •Upgrade your connection today.