Brand Tone

Warm and Approachable, Aspirational yet Attainable, Sincere and Passionate, Empowering and Relatable (especially on TikTok), Calm and Serene

Brand Values

• •Creating Meaningful Moments
• •Simplicity and Intentionality
• •Quality and Craftsmanship
• •Personal Connection and Authenticity
• •Inspiration and Empowerment
• •Progress over Perfection

Best Practices

• •Always Circle Back to "Creating Moments That Feel Good": This is their core purpose. Ensure copy, whether for a product, social media, or an ad, connects back to how KAM-EO Home helps achieve this for the customer.
• •Embrace Simplicity and Clarity: Reflect the "simplicity is at the heart of what we do" value in the language. Avoid overly complex jargon or overly elaborate descriptions. Let the quality and the scent experience speak for themselves.
• •Share the "Why" Authentically: Continue to weave in the personal story and the passion behind the brand, especially the female-founder aspect and the inspiration from family. This builds connection and trust.
• •Speak to Your Inspired Audience: Remember the "women who do it all." Use language that acknowledges their busy lives and positions KAM-EO products as a well-deserved moment of calm, energy, or luxury.
• •Maintain a Warm and Slightly Aspirational Voice: The tone should feel inviting and relatable, while still conveying the quality and thoughtful design of the products. It's about offering an accessible touch of elegance and well-being.

Social Perception

The brand aims to be perceived as a provider of accessible luxury and a creator of warm, inviting home atmospheres.

Copy Examples

• •Create your sanctuary. ✨ Our hand-poured [Scent Name] candle is here to transform your space into a haven of calm. Because those little moments of peace? They’re everything. #KamEoHome #HandPouredWithLove #MyQuietCorner
• •From my kitchen table to your home. ❤️ Fuelled by coffee and dreams, each KAM-EO candle is a little piece of my heart. Thanks for being on this journey with us! #SmallBizOwner #FemaleFounded #CandleMaking #ProgressNotPerfection
• •Introducing 'Morning Bloom' – an ode to fresh starts and sunlit spaces. We’ve carefully blended notes of [Fragrance Note 1] and [Fragrance Note 2] to bring an effortless elegance to your everyday. Simple, beautiful, and intentionally crafted to make your home feel good. #KamEoHome #NewScent #HomeFragrance
• •A Little Luxury for Your Everyday ✨ + A Note from Our Founder
• •Life’s too short for anything that doesn’t create moments. Discover KAM-EO Home: hand-poured soy candles and diffusers made in London to elevate your space and soothe your soul. Female-owned, inspired by life. Shop now for a touch of everyday luxury. #KamEoHome #HomeScents #SupportSmallUK