Brand Tone

personal, heartfelt, and relatable, with a touch of modern snark or humor

Brand Values

• •Authenticity & Connection
• •Personal Touch & Nostalgia
• •Creativity & Design
• •Relatability & Realness
• •Joy & Positivity

Best Practices

• •Embrace the Founder's Voice: Continue to weave Nina Turcsanyi's personal story and passion into the copy. This authenticity is a key differentiator. Phrases like "I truly believe" or "My hope is" resonate with the brand's origin.
• •Balance Heartfelt and Humorous: Maintain the "sentimental to snarky" spectrum. Not every piece of copy needs to be funny, nor does every piece need to be deeply emotional. Understand the context and the specific product.
• •Speak to "Real Life": Use relatable scenarios and language that acknowledges everyday experiences, both the celebratory and the challenging. Avoid overly formal or corporate jargon.
• •Highlight the "Why": Remind customers of the value of a physical card in a digital age – the joy, authenticity, and tangible connection it brings.
• •Keep it Personal and Approachable: Use a conversational tone. Imagine speaking directly to a friend. This aligns with the brand being a "little side hustle" born from a creative passion. Phrases that invite connection, like "Please reach out via e-mail anytime!", should be reflected in the general communication style.

Social Perception

charming, heartfelt small business rooted in a personal passion for creative expression and connection

Copy Examples

• •Product Description (Snarky Birthday Card): "Another year older? Don't worry, you're not over the hill, just… enjoying the scenic route. Our 'Vintage, Not Old' card says what we're all thinking (lovingly, of course). Blank inside for your equally witty remarks."
• •Social Media Post (Instagram - New Collection): "Real life is messy, beautiful, and sometimes just needs a card that *gets* it. Our new 'Just Because' collection is here for all the ups, downs, and 'oops, did I say that out loud?' moments. Link in bio to share some tangible love (or a much-needed laugh!). #LaNouilleStudio #GreetingCardsForRealLife #ModernSentiment"
• •Email Newsletter Subject Line: "Noodle News: Snark, Sentiment, & Sweet New Stuff!"
• •"About Us" Snippet for Social Media: "From Nini Noodle's childhood card stash to your mailbox! La Nouille Studio is all about bringing back the joy of real mail, one heartfelt (and sometimes sassy) card at a time. It's a lost art, modernized. ✨"
• •Wholesale Page Introduction: "Partner with La Nouille Studio and bring a touch of 'real life' charm to your shelves. Our cards and gifts are designed by a busy mom who believes in the power of a handwritten note – from sentimental to snarky, we’ve got an authentic message for every customer."