Brand Tone

Aspirational & Empowering, Mystical & Cosmic, Intense & Performance-Driven, Holistic & Ritualistic, Confident & Bold

Brand Values

• •Peak Performance
• •Holistic Well-being
• •Science & Mysticism Blend
• •Transformation & Self-Mastery
• •Individuality & Personalization

Best Practices

• •Embrace Evocative & Powerful Language: Consistently use strong verbs, aspirational adjectives, and mystical or cosmic terminology found in the core brand messaging (e.g., "unleash," "dominate," "ascend," "divine," "cosmic," "ritual," "titan," "alchemy"). Speak to the "resurrection" and "ascension" they promise.
• •Integrate the "Ritual" Aspect: Position the use of supplements as a conscious, daily practice or ritual that contributes to overall well-being and spiritual or personal growth, rather than just a quick fix.
• •Speak Directly to the "Cosmic Warrior" Archetype: Tailor the language to resonate with individuals who see themselves as high-performers, biohackers, and those on a journey of self-discovery and peak experience, using terms like "modern mystic" or "cosmic warrior".
• •Focus on Transformation: Emphasize the transformative power of the supplements, highlighting how they can help users achieve peak performance, unlock their inner potential, and elevate their lives.
• •Maintain Confidence and Boldness: Continue to make strong claims about the efficacy and transformative power of the supplements while ensuring claims remain within ethical and legal boundaries.

Social Perception

Stay Woke Supplements aims to be perceived as a brand that empowers individuals to achieve peak performance and holistic well-being through a unique blend of science and mysticism, appealing to high-performers, biohackers, and those on a journey of self-discovery. The brand aims to be seen as confident, transformative, and deeply connected to its customers' aspirations for self-mastery.

Copy Examples

• •Unlock peak performance with our cosmic, science-backed stacks.
• •Unleash Your Inner Titan with our Divine Energy & Cellular Awakening Ritual Stack.
• •Elevate your life through our daily resurrection ritual. Experience true transformation.
• •Dominate your training and achieve cosmic clarity with our Nootropic Mushroom Extract Gummies.
• •Join us in our commitment to excellence and discover the transformative power of staying woke.