Brand Tone

Proud & Celebratory, Authentic & Rooted, Bold & Expressive, Community-Oriented & Inclusive

Brand Values

• •Heritage & Culture
• •Pride
• •Representation
• •Community & Familia
• •Quality & Storytelling

Best Practices

• •Highlight narratives in product descriptions, social media posts, and marketing materials to add depth and emotional connection.
• •Avoid timid language; be bold and assertive in celebrating heritage.
• •Encourage user-generated content to reinforce the 'by us, for us' ethos and strengthen the brand's perceived authenticity and community focus.
• •Use phrases like 'Our Gente,' 'Our Roots,' and 'Familia' to create a sense of shared identity and belonging.
• •Maintain consistent use of Spanish-language elements to reinforce cultural connection and authenticity.

Social Perception

Seen as more than just a hat company, but as a movement of cultural pride. Fosters a strong sense of connection and loyalty among its target audience. Community-centric and responsive, building a positive customer experience.

Copy Examples

• •Barrio Hat Drop isn't just about hats — it's about representing where we come from and carrying that pride everywhere we go.
• •Created by Our Gente, For Our Gente.
• •FROM THE BARRIO TO THE WORLD.
• •HechoEnBarrio
• •Familia Takes Care of Familia