Brand Tone

Confident, Trendy, Luxurious, & Engaging

Brand Values

• •Quality
• •Empowerment & Transformation
• •Customer Focus
• •Trendiness & Style

Best Practices

• •Know Your Slang (and When to Use It): Stay updated on current, relevant slang and cultural phrases that resonate with your target audience (e.g., "It's Giving," "sis," "bomb"). Use it authentically and avoid overdoing it to maintain a sense of being current yet sophisticated.
• •Emphasize Confidence & Empowerment: Frame product benefits around how they make the customer feel – powerful, beautiful, confident, like an "IT GIRL." Use assertive and positive language.
• •Show, Don't Just Tell, Luxury: Instead of just saying "luxury," describe the specific attributes: "silky smooth," "natural lustre," "seamless blend," "real RAW hair." Use vivid adjectives that evoke a premium feel.
• •Maintain an Engaging & Conversational Style: Address your audience directly ("y'all," "sis," "Ladies"). Ask questions, encourage interaction, and incorporate user-generated content and testimonials to build community.
• •Stay True to Your Visuals: Ensure your copy's tone matches your brand's visual identity (chic, modern, gold accents). If the visuals are high-end, the language should reflect that, even when being playful or trendy.

Social Perception

The brand is perceived as a provider of high-quality, trendy hair products that deliver a luxurious look, positively received by its target audience, especially the Black Girl Luxury demographic.

Copy Examples

• •Instagram Post (New Product Launch): Stop scrolling, sis. Your hair goals just called. 📞 Introducing our new [Product Name] extensions – pure Remy luxury that screams ‘I woke up like this (flawless).’ Get ready to serve looks that are undeniably IT. Tap the link in bio. #ItsGivingHurr #LuxuryHair #NewDrop #HairTransformation #RealRawHair
• •TikTok Video Script (Styling Tutorial): Okay, so y'all asked how I get these bomb curls with my It's Giving Hurr tape-ins? Watch this! 🔥 [Show quick styling process]. It's the quality for me – blends seamlessly, holds a curl like a dream, and gives ALL the rich bih vibes. Snatch yours up before they sell out… again! 😉 #ItsGivingHurr #HairTutorial #ExpensiveTaste #ViralHair #GetTheLook
• •Website Banner (Homepage): IT'S GIVING… EVERYTHING YOU'VE EVER WANTED IN HAIR. ✨ Experience the luxury of 100% Human Remy. Shop Now & Transform Your Tresses.
• •Email Subject Line (Sale Promotion): 🚨 Don't Play Yourself! 💅🏾 Our [Sale Name] Sale is GIVING Major Savings on Luxury Hair!
• •Product Description Snippet: Why blend in when you were born to stand out? Our [Product Name] extensions aren't just hair; they're a whole mood. Crafted from the finest raw Vietnamese bundles, expect nothing less than head-turning, confidence-boosting, 'where'd-you-get-your-hair?!' glamour. Get ready to own it. #ItsGivingHurr #RawHair #LuxuryLifestyle