Brand Tone

Empowering & Confident, Elegant & Sophisticated, Approachable & Practical, Conscious & Caring, Playful & Trendy

Brand Values

• •Self-Expression & Individuality
• •Quality & Craftsmanship
• •Well-being & Health
• •Simplicity & Convenience
• •Eco-Consciousness
• •Customer Satisfaction

Best Practices

• •Create a Brand Voice Chart: Develop a simple chart that lists your core brand characteristics (e.g., Empowering, Elegant, Approachable, Conscious, Playful) and then for each, list "Do's" (words/phrases to use) and "Don'ts" (words/phrases to avoid). This provides a quick reference for any writer.
• •Focus on "You" and Benefits: Address the customer directly ("your style," "your well-being") and consistently highlight the benefits Vognail offers them – not just features. Emphasize empowerment, ease, beauty, and conscious choice.
• •Weave in Values Naturally: Instead of just stating values like "eco-conscious," show it by mentioning material choices or the "healthier alternative" aspect within product descriptions and storytelling.
• •Maintain Visual & Textual Harmony: Ensure the language used in captions and website copy matches the aesthetic of the visuals. If the image is elegant, the copy should reflect that sophistication. If it's a playful design, the copy can be more lively.
• •Regularly Audit Content: Periodically review website copy, social media posts, and ad campaigns to ensure they align with the defined brand tone and values. Check for consistency across all platforms. Use customer feedback and social listening to understand if the intended tone is resonating.

Social Perception

Positive reviews on website for specific products. General positive perception of semi-cured gel nail stickers for convenience. Brand visibility is growing, primarily through owned channels.

Copy Examples

• •Headline: Express Your Every Facet. Effortless Elegance, Consciously Crafted. Body: Unleash your inner artist with Vognail. Our semi-cured gel nail stickers offer salon-quality beauty that’s kind to your nails and the planet. Ready in minutes, your unique style, effortlessly.
• •Social Media Post (Image: Close-up of a chic nail design): Caption: Confidence at your fingertips. ✨ Vognail empowers you to redefine elegance on your own terms. Simple to apply, stunning to behold. Discover designs that tell your story. #Vognail #PressOnPerfection #SelfExpression
• •Product Description Snippet (for a vibrant, playful design): Dare to be dazzling? Our "Whimsical Bloom" collection brings a pop of joy to your everyday. Salon style, playful spirit, and the Vognail promise of healthier, happier nails. Get ready to turn heads!
• •Email Subject Line: Your Shortcut to Chic: Salon Nails at Home, Guilt-Free. Email Body Snippet: Tired of timely salon visits and harsh chemicals? Vognail is here to transform your beauty routine. Experience the joy of flawless, durable, and eco-conscious nails that celebrate your unique style. Feel beautiful, effortlessly.
• •Ad Copy (Short & Punchy): Vognail: Stunning Nails. Zero Salon Time. Maximum You. Our semi-cured gel stickers are your secret to flawless, long-lasting style. Easy, healthy, and always chic. Shop your new look now!