Brand Tone

Elegant, Sophisticated, Artisanal, Authentic, Sensory, Evocative, Passionate, Caring, Refined, Pure

Brand Values

• •Quality
• •Authenticity
• •Passion
• •Elegance & Refinement
• •Craftsmanship
• •Local Production (Made in Belgium)
• •Environmental Respect
• •Customer Well-being

Best Practices

• •Embrace Elegant Language: Consistently use refined, descriptive, and evocative vocabulary that appeals to the senses and highlights sophistication (e.g., envelop, murmur, luminous, serene, bespoke).
• •Highlight Artisanal & Belgian Roots: Regularly remind the audience of the Made in Belgium aspect, the artisanal craftsmanship, and the high-quality, carefully selected ingredients. This reinforces authenticity and quality.
• •Focus on Sensory Experience and Ambiance: Describe not just the scents, but the feelings and atmospheres they create (e.g., a whisper of calm, an embrace of warmth, a signature of your home's elegance).
• •Maintain Visual Cohesion: Ensure all visual content (photography, website design, social media posts) reflects the brand's elegant, clean, and luxurious aesthetic. Consistency in visuals reinforces the brand tone subliminally.
• •Infuse Storytelling with Values: Weave the brand's core values (authenticity, quality, passion, elegance, environmental respect) into product descriptions, About Us sections, and social media narratives. Explain the inspiration behind collections or the meaning of Lys Royal to build a deeper connection.

Social Perception

Positive perception aligning with quality and elegance among their immediate audience. Potential for brand name confusion with a local florist. Wider public perception is harder to gauge due to limited independent reviews.

Copy Examples

• •Lys Royal: Crafting Serenity, One Scent at a Time. Discover our artisanal home fragrances, meticulously made in Belgium. Each candle and diffuser is a blend of the finest ingredients, designed to transform your space into a haven of pure elegance. Experience the art of refined living.
• •The Essence of Belgian Craftsmanship. The Soul of Your Home. At Lys Royal, passion meets purity. Our locally crafted scents are more than just fragrances; they are an invitation to indulge in moments of tranquility and sophisticated comfort. Elevate your everyday.
• •Unveil a World of Sensory Delight with Lys Royal. Each Lys Royal creation is an olfactory journey. From the delicate flicker of our artisanal candles to the gentle diffusion of our room sprays, immerse yourself in scents that evoke elegance and well-being. Handpoured in Belgium, with respect for nature.
• •Lys Royal: Where Authentic Quality Meets Timeless Elegance. Experience the luxury of home fragrances born from a passion for refined scents and artisanal skill. Our Belgian-made collections promise an ambiance of sophistication and a touch of royal purity for your cherished spaces.
• •Transform Your Home into a Sanctuary. Choose Lys Royal. Embrace the subtle power of scent with Lys Royal. Our artisanal candles and diffusers, crafted with the finest ingredients in Belgium, offer a unique sensory experience, infusing your home with elegance, peace, and authentic charm.