Brand Tone

Expert & Knowledgeable, Inspirational & Aspirational, Quality-Conscious & Value-Driven, Customer-Centric & Helpful

Brand Values

• •Expertise & Heritage
• •Quality
• •Value
• •Innovation & Trend-Awareness
• •Direct Sourcing
• •Customer Empowerment

Best Practices

• •Inspire with Visual Language: Use descriptive words that evoke beauty, style, and the desired atmosphere (e.g., "timeless elegance," "breathtaking beauty," "modern and stilfulde løsninger" - modern and stylish solutions)
• •Clearly Communicate Value: Don't just state low prices; explain *how* you achieve them (direct sourcing, avoiding intermediaries) to build trust and reinforce the quality message.
• •Incorporate Danish Connection (where appropriate for the target audience): Subtly reminding customers of your Danish roots and family ownership can build local trust and differentiate you.
• •Showcase the breadth of expertise by referencing 'generations of experience' subtly in marketing materials.
• •Emphasize customer empowerment by highlighting the unique technical knowledge and professional advice offered.

Social Perception

Trusted advisor and a source for high-quality, stylish, yet affordable tiles. A reliable and established Danish family-owned business.

Copy Examples

• •"Generations of expertise in stone and tiles."
• •"Denmark's best advice from well-educated masons."
• •"Explore the latest trends and extraordinary quality in our ceramic tile collection."
• •"Direct to the source for reasonable prices, 30-70% lower than market standards."
• •"Let our professional guidance help you create the perfect space."