Brand Tone

Empowering, positive, relatable, authentic, confident, assertive, stylish, and sophisticated (yet accessible).

Brand Values

• •Empowerment
• •Individuality & Self-Love
• •Body Positivity
• •Quality & Comfort
• •Innovation
• •Affordable Luxury

Best Practices

• •Focus on empowering language and positive affirmations.
• •Showcase diverse body types and real women in marketing materials.
• •Highlight the quality and comfort of the lingerie.
• •Emphasize the 'affordable luxury' aspect by using sophisticated yet accessible language.
• •Incorporate stories and testimonials that reflect individuality and self-love.

Social Perception

A forward-thinking and positive force in the lingerie industry in India. A go-to brand that understands and caters to the modern Indian woman, offering not just a product but a message of empowerment and self-acceptance. Inclusive and relatable by emphasizing real women.

Copy Examples

• •"Embrace your confidence. Our lingerie is designed to make you feel empowered from the inside out."
• •"Celebrate your unique beauty. We believe every woman deserves to feel beautiful and comfortable in her own skin."
• •"Indulge in affordable luxury. Experience the perfect blend of quality, comfort, and style."
• •"Designed for real women, by real women. We understand your needs and create lingerie that fits your life."
• •"Be your own kind of beautiful. Our diverse collection offers something for every woman, no matter her shape or size."