Brand Tone

Innovative, adventurous, practical, confident, but currently undermined by trust issues.

Brand Values

• •Innovation
• •Quality and Reliability (needs to be proven)
• •Versatility
• •Customer/Dealer Support (needs improvement and proof)
• •Freedom and Enjoyment

Best Practices

• •Address scam allegations directly and transparently on the website.
• •Develop a genuine social media presence to engage with customers and build trust.
• •Solicit and prominently display verified customer reviews from reputable third-party platforms.
• •Ensure consistent messaging across all channels, reflecting both innovation and reliability.
• •Offer exceptional customer service to address any concerns and build a positive reputation.

Social Perception

Potentially untrustworthy, needs to actively rebuild credibility and transparency.

Copy Examples

• •"Iwafo: Powering your urban adventures with innovative e-scooters and e-bikes. Experience the freedom of electric mobility!"
• •"Unleash your inner explorer with Iwafo. Our e-scooters are designed for city streets and off-road trails alike."
• •"Commute with confidence. Iwafo e-bikes offer a practical and eco-friendly solution for navigating urban traffic."
• •"Experience the Iwafo difference: Superior build quality, long-lasting battery life, and unmatched reliability."
• •"Iwafo is committed to providing you with the joy, fun, and freedom of easy, safe, and sound travel, however, we're working hard to regain your trust."