Brand Tone

Artisanal & Evocative, Chic & Elegant, Minimalist & Natural, Playful & Whimsical (potentially)

Brand Values

• •Artisanal Craftsmanship
• •Quality & Natural Materials
• •French Origin/Heritage
• •Uniqueness & Individuality
• •Decorative Purpose
• •Elegance and Style

Best Practices

• •Embrace Storytelling: Continue to weave narratives around products, giving them personality and connecting them to relatable human experiences or aspirations, as seen with "L'Indécise."
• •Use Elegant and Evocative Language: Choose words that convey sophistication, artistry, and sensory appeal, even for unscented products (focusing on visual texture, form, the quality of light, etc.).
• •Highlight Artisanal Qualities & French Origin: Consistently mention "handmade," "artisanal," "Made in France," and the use of natural materials like colza wax to reinforce core values.
• •Maintain Visual-Verbal Cohesion: Ensure that the style of photography and visual branding on the website and social media aligns with the elegant, minimalist, and artisanal tone of the copy.
• •Engage with a Touch of Sophisticated Playfulness: Where appropriate, incorporate a light, charming tone (as hinted in the "L'Indécise" story and the tray description) without undermining the overall elegance and quality perception. Avoid slang or overly casual language.

Social Perception

The target audience likely appreciates artisanal, handmade products with a minimalist and chic French aesthetic. They may value natural materials and unique decorative items over mass-produced scented candles. The storytelling aspect might appeal to customers looking for products with a narrative or a more personal touch. The current social media presence, while active, could be expanded to foster more direct engagement and gather public feedback. The TikTok content seems geared towards showcasing products in an aesthetically pleasing and relatable way.

Copy Examples

• •Product Description (for a new decorative candle): "Meet 'Le Rêveur' (The Dreamer). Hand-poured in the heart of France, this unscented colza wax candle is a quiet contemplation in form. Its gentle silhouette and natural finish bring a touch of understated elegance to any space, inviting moments of peaceful reflection. Each 'Le Rêveur' is unique, a testament to the artisan's hand."
• •Instagram Post: "Simplicity is the ultimate sophistication. ✨ Our handcrafted decorative candles, like the new 'L'Élégante', are designed to be timeless pieces in your home. Made with 100% natural colza wax and a deep respect for artisanal tradition. Discover the soul of French craftsmanship at may-26.com. #May26Bougie #HandmadeInFrance #DecorativeCandle #ArtisanalHome #FrenchElegance"
• •Facebook Ad: "Elevate your interiors with May 26. Beyond mere candles, we offer handcrafted stories in wax. Each piece is lovingly made in France, bringing a whisper of artisanal charm to your everyday. Explore our collection of unique, unscented decorative candles. Link in bio. #MayVingtSix #FrenchDecor #HandmadeLuxury #ArtDeVivre"
• •Pinterest Pin Description: "The art of stillness. Our decorative candles are more than objects; they are an invitation to pause. Crafted from natural colza wax in France, their beauty lies in their handmade imperfections and elegant forms. Perfect for creating a serene ambiance. Shop 'L'Indécise' and other unique designs. #May26fr #UnscentedCandles #MinimalistDecor #FrenchArtisan"
• •Website Homepage Snippet: "May 26: Where French artistry meets the quiet beauty of handmade decorative candles. Each creation is a unique story told in natural colza wax, designed to bring a touch of timeless elegance to your cherished spaces. Discover the collection."