Brand Tone

Friendly, Playful, Enthusiastic, and Authentic

Brand Values

• •Authenticity: Providing genuine Swedish candy and a true taste of Sweden.
• •Joy & Indulgence: Positioning candy as a source of happiness, fun, and a delightful treat.
• •Variety & Customization: Offering a wide selection, especially through the "Pick & Mix" option, allowing customers to personalize their experience.
• •Quality: Implicitly, by focusing on authentic Swedish products known for their unique flavors and ingredients.
• •Community & Connection: Encouraging interaction and sharing through social media ("Tag us").

Best Practices

• •Embrace "Fika" Vibes: Infuse the copy with a sense of cozy enjoyment, friendliness, and the simple pleasure of a good treat (akin to the Swedish concept of "fika" – a coffee and cake break). Use warm, inviting language.
• •Be Genuinely Enthusiastic: Let the passion for Swedish candy shine through. Use exclamation points appropriately, descriptive adjectives that evoke taste and texture, and a generally upbeat tone.
• •Keep it Playful with Emojis and Questions: Incorporate relevant emojis (🍬🍭✨🇸🇪😋) to add visual appeal and emotion. Ask questions to encourage engagement and make the copy feel like a two-way conversation.
• •Highlight Authenticity Subtly and Directly: Regularly mention "authentic Swedish candy," "genuine flavors," or "straight from Sweden." The use of "Hej!" is a simple yet effective nod to its Swedish roots.
• •Focus on the Experience, Not Just the Product: Describe the joy of discovery, the fun of building a custom mix, the delight of new flavors, or the comfort of nostalgic tastes. Sell the feeling and the experience that comes with the candy.

Social Perception

The public and customers generally perceive Swedish Candy Store positively as a specialty provider, offering nostalgia & novelty, fun & engaging experience with good quality & variety and positive customer experience.

Copy Examples

• •Instagram Post (Image of a colorful Pick & Mix bag): Hej candy lovers! 👋 Design your dream bag of authentic Swedish goodness! 🍬🍭 Which sweet treats are making it into your Pick & Mix today? ✨ #SwedishCandy #PickAndMix #SweetTreats #AuthenticSweden #CandyStore
• •Facebook Ad (Targeting users interested in Scandinavian culture): Missing a taste of Sweden? Or just ready for a flavor adventure? 🇸🇪😍 Dive into our incredible selection of genuine Swedish Candy! From salty licorice to fruity gummies, your taste buds will thank you. Shop now and bring Sweden home! 👉 [Link to website]
• •TikTok Video Caption (ASMR video of candy being scooped): Sound on for pure candy bliss! 🔊 Satisfy your sweet cravings with our authentic Swedish Pick & Mix. What’s your ultimate combo? 👇 #SwedishCandyASMR #CandyLover #TikTokMadeMeBuyIt #SweetishCandy #OddlySatisfying
• •Website Banner (Homepage): Welcome to Your Swedish Candy Paradise! 🍬 Authentic Flavors, Endless Choices. Build Your Own Bag of Happiness Today!
• •Email Newsletter Subject Line: 🍬 Sweet News from Sweden! Your Taste Buds Are About to Get a Treat! 🇸🇪 (Body snippet): Hej [Customer Name], ready for a burst of Swedish joy? Discover our latest arrivals and restocked favorites – all the authentic flavors you love, straight from Sweden to your doorstep!...