Brand Tone

Authentic & Natural, Quality-Conscious & Elegant, Inspiring & Warm, and Customer-Oriented & Accommodating.

Brand Values

• •Craftsmanship & Quality
• •Nordic Design & Aesthetics
• •Natural Materials
• •Durability & Longevity
• •Customization & Service
• •Bringing Nature Indoors
• •Exclusivity

Best Practices

• •Use descriptive words that evoke texture, durability, and the uniqueness of wood grains.
• •Use language that speaks to classic design, enduring style, and sophisticated simplicity, consistent with Nordic aesthetics.
• •Use words like "soul," "history," "warmth," and "natural ambiance."
• •Emphasize the ability to meet specific needs and collaborate with clients to achieve their vision.
• •Showcase handcrafted items and the unique character of wood.

Social Perception

Accessible luxury and a good value for high-quality, unique, non-mass-produced wooden furniture.

Copy Examples

• •Experience furniture with soul, built to create lasting memories.
• •Our artisans meticulously craft each table, chair, and decorative piece from the finest walnut, oak, and ash, ensuring a legacy of beauty and durability for generations to come.
• •From custom dimensions to specific wood finishes, let us tailor a piece that perfectly complements your space and style.
• •Feel the difference solid wood makes.
• •We specialize in providing high-quality, durable, and aesthetically superior solutions for hotels, restaurants, and cafes, tailored to your unique brand.