Brand Tone

Nurturing & Supportive, Informative & Guiding, Approachable & Trendy, Aspiring & Results-Oriented

Brand Values

• •Self-Care & Empowerment
• •Accessibility
• •Quality & Efficacy
• •Discovery & Innovation

Best Practices

• •Maintain a nurturing and supportive tone by using encouraging language and focusing on self-care.
• •Provide informative content that guides customers through skincare options and ingredients.
• •Stay approachable and trendy by referencing popular K-beauty trends and platforms.
• •Highlight the aspirational benefits of the products, such as achieving a radiant glow and addressing specific skin concerns.
• •Engage with customers on social media to foster a sense of community and gather feedback.

Social Perception

A modern, digitally-savvy brand offering high-quality, innovative Korean skincare solutions focused on self-care and empowerment.

Copy Examples

• •Discover your radiant glow with our curated selection of Korean skincare.
• •Empower your skin with our nourishing cleansers, designed for every skin type.
• •Unlock the secrets to healthy, hydrated skin with our innovative serums.
• •Transform your skincare routine with our top K-beauty products.
• •Achieve your dream complexion with our targeted treatments for acne, anti-aging, and dry skin.