Brand Tone

friendly, accessible, and heartfelt

Brand Values

• •Personalization & Meaning
• •Affordability
• •Customer Happiness
• •Gifting
• •Style & Quality (within its price range)

Best Practices

• •Emphasize Emotional Connection: Always tie the product back to feelings, memories, and personal stories. Use words that evoke love, connection, and individuality. (e.g., "cherish," "celebrate," "unique story," "heartfelt gift").
• •Highlight Affordability & Value Clearly: Be upfront and proud of the accessible price point. Phrases like "starting at just ₹99," "great value," and "style without the splurge" reinforce this key brand pillar.
• •Maintain a Friendly & Approachable Voice: Use contractions (it's, you're), exclamation points where appropriate, and a conversational style. Address the customer directly and warmly (e.g., "you," "your loved ones"). Incorporate emojis tastefully in social media and less formal communications.
• •Focus on Gifting Potential: Regularly frame products as ideal gifts for various occasions and relationships. Use language that inspires gift-giving (e.g., "the perfect surprise," "show them you care," "thoughtful present").
• •Be Specific and Benefit-Oriented: While being friendly, also provide clear, concise information about product features (e.g., "handcrafted," "waterproof," "adjustable chain," "nationwide delivery"). Explain how these features benefit the customer (e.g., "wear it daily," "perfect fit," "shop with confidence").

Social Perception

Positive: Many customers on the website and highlighted by review aggregators perceive the brand as offering good value for money, with stylish and personalized products that make great gifts. The affordability is a major draw. Mixed/Negative: Some external reviews, particularly concerning their app and potentially direct customer service interactions, indicate issues with delivery times, product quality consistency, and customer support responsiveness. Phrases like "Very horrible place to order from," "delay the order," and "poorly finished" appear in negative reviews for the app. However, reviews on product pages themselves are largely positive. Overall, the perception seems to be that they offer trendy, personalized items at very low prices, which is appealing for many, but this may sometimes come with trade-offs in quality or service for some customers.

Copy Examples

• •Headline: Your Story, Your Style, Uniquely Yours. ✨ Body: Don't just wear jewelry, wear your story. Our handcrafted personalized pieces start at just ₹99, because meaningful moments shouldn't break the bank. Find the perfect gift or a treat for yourself today! (Tone: Heartfelt, Accessible, Value-driven)
• •Headline: Make Their Day, Their Way! 🎁 Body: Looking for a gift that speaks volumes? Our customized name necklaces and couple bracelets are designed to capture love, friendship, and cherished memories. Surprise someone special with a gift as unique as they are. (Tone: Gifting-focused, Emotional, Friendly)
• •Headline: Affordable Sparkle, Delivered to Your Door. 🇮🇳 Body: Get stunning personalized jewelry without the hefty price tag. From elegant name pendants to chic bracelets, all starting at ₹99 with nationwide delivery. Track your treasure every step of the way! (Tone: Practical, Value-driven, Reassuring)
• •Headline: Beyond the Name: It's a Feeling. ❤️ Body: Each piece from 99 Customized Jewellery is more than an accessory – it's a reminder of a special bond, a cherished memory, or your unique identity. Handcrafted with love, made for you. (Tone: Emotional, Sentimental, Friendly)
• •Headline: Trend Alert! Personalized & Oh-So-Affordable. 🤩 Body: Why choose between style and sentiment? Get the best of both with our customizable jewelry! Perfect for daily wear, waterproof, and designed to shine. Join thousands of happy customers across India! (Tone: Trendy, Value-driven, Community-focused)