Brand Tone

Aspirational & Luxurious, Masculine & Confident, Expert & Trustworthy, Empowering & Sophisticated

Brand Values

• •Quality: A strong emphasis on premium, natural ingredients and effective formulations.
• •Self-Care & Confidence: Promoting grooming as an essential part of a man's well-being and a source of confidence.
• •Modern Masculinity: Celebrating a contemporary man who is sophisticated, cares about his appearance, and embraces grooming rituals.
• •Craftsmanship: The "Royal Brew" and "Regal Care" taglines suggest a careful, almost artisanal approach to their products.
• •Customer Empowerment: Providing men with the tools and knowledge to achieve their desired grooming results.

Best Practices

• •Develop a Brand Voice Guide: Document key tonal attributes (e.g., aspirational, confident, sophisticated), preferred vocabulary (e.g., "regal," "premium," "craft," "unleash"), and phrases to avoid. Share this with anyone creating content.
• •Embody the "Modern King/Gentleman" Persona: When writing, consistently imagine addressing a man who is confident, values quality, and aspires to a higher standard of self-care. Let this persona guide word choice and sentence structure.
• •Focus on Transformation and Empowerment: Highlight not just product features, but the benefits they bring – increased confidence, a more polished appearance, the feeling of being "regal" or "kingly."
• •Maintain Visual and Textual Harmony: Ensure that the sophisticated, luxurious, and masculine tone of the copy is consistently reflected in the brand's visuals (photography, graphic design, color palette).
• •Regularly Audit Content: Periodically review website copy, social media posts, and marketing materials to ensure they align with the established brand tone and values. Solicit feedback and make adjustments as needed.

Social Perception

Customers seem to appreciate the product quality and the aesthetic of the brand. The brand is perceived as catering to men who are serious about their grooming and are willing to invest in higher-quality products. The community on Instagram seems engaged and supportive, often sharing their own experiences with the products. Monarchic is seen as a modern and stylish brand in the men's grooming space.

Copy Examples

• •Forge Your Legacy. Our Royal Brew Beard Oil isn't just grooming; it's a statement. Crafted with the finest natural oils to nourish your beard and command respect. Unleash the king within. #MonarchicMan #RegalGrooming
• •Confidence isn't given, it's groomed. Master your presence with Monarchic's premium essentials. Because the modern man knows his worth. #BeardGoals #MensLuxury #Monarchic
• •Elevate Your Ritual. Discover the art of supreme grooming. Monarchic: Regal Care for the Discerning Gentleman.
• •Your Reign of Impeccable Grooming Starts Now.
• •Invest in Your Crown. For a limited time, experience the transformative power of our complete beard care kits at an exclusive price. Rule your day, every day. #MonarchicCare #PremiumBeardCare