Brand Tone

friendly, inclusive, empowering, and helpful

Brand Values

• •Inclusivity: Catering to various styles and sizes, with a specific "Curvy Collection."
• •Empowerment/Confidence: The goal is to redefine fashion and help every woman feel confident and beautiful.
• •Quality & Style: Offering trendy, high-quality pieces that make you feel confident in anything you wear.
• •Customer Focus/Ease of Shopping: Created to help women find their unique style without the hassle of searching through countless stores.
• •Joy and Warmth: Inspired by the owner's dog, Freya, the brand aims to embody these qualities.

Best Practices

• •Embrace Positivity and Empowerment: Use uplifting and encouraging language. Focus on how the clothes make the customer *feel* (e.g., confident, beautiful, amazing, ready to shine).
• •Be Inclusive in Your Language: Actively use words and phrases that welcome women of all sizes and styles. Highlight collections like the "Curvy Collection" with pride and ensure imagery reflects diversity.
• •Maintain a Friendly, Approachable Voice: Write as if you're talking to a friend. Use contractions where appropriate, ask questions, and incorporate emojis thoughtfully in social media and email to add warmth. The "About Us" story is a good example of this personal touch.
• •Focus on Solutions and Ease: Emphasize how Freya's Closet helps women find their style easily and offers a stress-free shopping experience, as mentioned in the brand's goals.
• •Be Authentic and Relatable: Continue to share the story behind the brand (like the inspiration from Freya the dog) where appropriate, as this adds a layer of authenticity and warmth that resonates with customers.

Social Perception

positive, customers praising the cuteness, fit, and quality of the clothing. Seen as a place to find trendy and flattering pieces. General messaging promotes body positivity and confidence.

Copy Examples

• •Headline for New Arrivals: Step into Your Spotlight! ✨ Discover fresh, feel-good styles designed to make you shine, no matter your shape or size.
• •Social Media Post (Curvy Collection): Confidence looks gorgeous on you! ❤️ Our Curvy Collection is packed with trendy pieces made to fit, flatter, and make you feel fabulous. Because every body deserves to celebrate its style! #FreyasCloset #CurvyConfidence #InclusiveFashion
• •Product Description (Dress): Meet your new go-to for effortless charm! This [Dress Name] isn't just a dress, it's a mood-booster. Crafted for comfort and designed to turn heads, it’s ready for brunches, date nights, or simply feeling amazing any day of the week. You deserve it!
• •Email Subject Line (Sale): Treat Yourself! Your Freya's Closet favorites are now on sale – find something special that makes you smile. 😊
• •Website Banner (General): Your Style, Your Rules, Your Confidence. Explore fashion that celebrates YOU at Freya's Closet. [Shop Now Button]