Brand Tone

Expert & Knowledgeable, Professional & Reliable, Customer-centric & Supportive, Solution-oriented & Efficient

Brand Values

• •Expertise & Quality
• •Customer Satisfaction
• •Reliability & Trustworthiness
• •Safety & Compliance
• •Innovation & Efficiency
• •Support & Partnership

Best Practices

• •Prioritize Problem/Solution: Always frame copy around solving a customer's specific business problem (e.g., hygiene, efficiency, avoiding downtime, managing costs) with your expert solutions.
• •Emphasize Expertise and Experience: Consistently weave in phrases that highlight your years of experience, knowledgeable team, and specialized skills in the commercial sector (e.g., "25 years of expertise," "our certified technicians," "specialists in commercial warewashing").
• •Maintain a Professional and Assuring Voice: Use clear, direct language. Avoid overly casual slang or jargon that businesses outside the industry may not understand. Focus on reliability, quality, and the peace of mind you offer.
• •Be Customer-Centric and Supportive: Use "you" and "your business" frequently. Phrases like "We're here to help," "Speak to our team," and "Your satisfaction is our priority" reinforce your commitment to the customer.
• •Show, Don't Just Tell, with Credentials: Instead of just saying you're good, mention specific certifications (ISO, Gas Safe), partnerships with leading brands, and tangible benefits like Wi-Fi connectivity or leasing options that demonstrate value and trustworthiness.

Social Perception

Positive for Service & Expertise, Specialist for Commercial Sector, Associated with Aventus Group, Limited Current Public Social Chatter

Copy Examples

• •Keep Your Kitchen Running Smoothly. Expertise You Can Trust. For over 25 years, Dishwashers Direct has been the UK's choice for commercial warewashing. We provide reliable sales, expert installation, and responsive repairs to ensure your business never misses a beat. Get a quote today and experience the Dishwashers Direct difference.
• •Downtime is Not an Option. Smart Solutions For Your Business. Our Wi-Fi connected commercial dishwashers allow for remote monitoring, helping you proactively manage your warewashing and minimise disruptions. Coupled with our ISO certified service, we keep your standards high and your operations efficient.
• •The Right Dishwasher Makes All The Difference. Speak to Our Experts. Unsure which commercial dishwasher fits your needs? Our knowledgeable team offers tailored advice, from undercounter units to large-scale conveyor systems. We're committed to your satisfaction, offering quality brands and flexible leasing options.
• •Hygiene. Efficiency. Peace of Mind. That's the Dishwashers Direct Promise. As the UK's leading commercial dishwasher specialists, we understand the demands of your business. From installation by Gas Safe engineers to ongoing maintenance, we ensure your warewashing meets the highest standards.
• •Don't Let Breakdowns Slow You Down. Rapid Repair, Reliable Service. When your commercial dishwasher needs attention, you need experts fast. Dishwashers Direct offers prompt and professional repair services across the UK, getting you back in business with minimal fuss. Your success is our priority.