Brand Tone

Calm and Serene, Natural and Authentic, Caring and Nurturing, Sophisticated and Elegant, Trustworthy and Transparent

Brand Values

• •Naturalness
• •Well-being
• •Craftsmanship & Quality
• •Sustainability
• •Authenticity
• •Simplicity & Elegance

Best Practices

• •Embrace a "Well-being First" Vocabulary: Consistently use words that evoke calmness, peace, nature, sanctuary, tranquility, and natural living (e.g., "serene," "grounding," "pure," "oasis," "nurture," "harmony").
• •Highlight Natural Origins and Craftsmanship: Always reinforce key value propositions like "100% natural," "handmade in Austria," and "sustainable." Explain what these mean for the customer (e.g., purity, quality, eco-consciousness).
• •Use a Gentle and Evocative Voice: Write as if you are gently guiding someone to a more peaceful state. Use sensory language that helps the reader imagine the scents and the feeling of the products in their home. Avoid overly aggressive sales language.
• •Maintain Visual and Textual Harmony: Ensure that the copy complements the clean, nature-inspired visuals used on the website and social media. The language should feel as calm and aesthetically pleasing as the imagery.
• •Incorporate Subtle Elegance: While natural and caring, the tone should also retain a sense of sophistication. This can be achieved through well-crafted sentences, thoughtful descriptions, and a focus on the quality and aesthetic appeal of the products rather than just their function. Use emojis sparingly and purposefully, as seen on their Instagram (✨, 🤍, 🌿), to add warmth without undermining sophistication.

Social Perception

A provider of high-quality, natural home fragrance solutions. A brand that cares about well-being and creating a harmonious home atmosphere. An artisan or boutique business offering unique, handcrafted items. An eco-conscious brand due to its emphasis on natural ingredients and sustainable packaging. Trustworthy and rooted in Austrian quality.

Copy Examples

• •Headline for a new Lavender Aroma Stone Set: "Drift into Serenity. ✨ Discover the calming embrace of our new Lavender Aroma Stone Set – handcrafted in Austria, 100% natural, for your tranquil oasis at home. 🌿"
• •Instagram Caption for a Pine Aroma Stone: "Breathe in the forest. 🌲 Our handmade Pine Aroma Stone brings the pure, grounding scent of Austrian Alps right to your living space. Experience nature's tranquility, sustainably. 🤍 #Alcantics #AromaStone #Zirbe #NaturalHome #HandmadeAustria"
• •Email Subject Line for a Promotion: "Create Your Sanctuary: Natural Aroma Oils for a Home That Nurtures You."
• •Product Description Snippet for an Essential Oil: "Our 100% pure Orange Essential Oil uplifts the spirit and brightens your space. Sourced with care, perfect for pairing with your Alcantics Aroma Stone to diffuse a gentle, joyful energy throughout your home. 🍊"
• •Website 'About Us' Excerpt: "At Alcantics, we believe in the quiet power of nature to transform a house into a home. 🌱 That's why each aroma stone is lovingly handmade in Austria, designed to pair with our pure essential oils, bringing sustainable well-being and a touch of natural elegance to your everyday. ✨"