Brand Tone

Informative & Direct, Results-Oriented, Value-Driven (Price-Conscious), Energetic

Brand Values

• •Health & Wellbeing
• •Performance & Efficacy
• •Accessibility & Variety

Best Practices

• •Highlight discounts and promotions clearly to reinforce the brand's value-driven approach.
• •Provide straightforward information about ingredients, usage, and expected outcomes, as seen in some of their current product descriptions.
• •Maintain Consistency Across Platforms: Ensure the tone used on the website is mirrored in any social media posts (even if managed by third parties.
• •Incorporate location-specific details (Palermo) in marketing messages to emphasize local availability and service.
• •Encourage and showcase customer reviews to build trust and credibility.

Social Perception

Emerging/Niche, Service-Oriented (Local), Associated with Value

Copy Examples

• •"Aumenta la forza e la potenza muscolare con la nostra proteina whey!" (Increase muscle strength and power with our whey protein!)
• •"Ricreare le riserve energetiche dopo un allenamento intenso? Prova i nostri integratori!" (Recreate energy reserves after an intense workout? Try our supplements!)
• •"Oat flour gluten-free, ideal for your fitness recipes!"
• •"Shop now and get it delivered or pick up locally in Palermo!"
• •"Limited time offer! Get 20% off on all vegan protein bars."