Brand Tone

Informative and reassuring, focusing on quality and convenience.

Brand Values

• •Taste
• •Convenience
• •Quality
• •Value
• •Transparency

Best Practices

• •Highlight the taste and flavor profiles accurately.
• •Emphasize the ease of use and convenience of the DIY kit.
• •Clearly state the quality and origin of the ingredients.
• •Compare the value proposition against store-bought alternatives, focusing on cost savings or increased quantity.
• •Use multimedia content on social media to enhance brand personality and perception.

Social Perception

A brand that delivers on taste and convenience, perceived as high-quality and providing good value.

Copy Examples

• •"Kuru Matcha offers a balanced flavor that will delight your taste buds."
• •"Our DIY kit is designed for ease of use, allowing you to enjoy delicious bubble tea at home in minutes."
• •"We use only the highest quality ingredients, sourced directly from trusted suppliers."
• •"Enjoy the same great taste as store-bought bubble tea, but at a fraction of the cost with our DIY kit."
• •"Our social media posts showcase the vibrant colors and delicious flavors of our matcha, providing an accurate representation of our brand."