Brand Tone

Aspirational & Trendy, Positive & Upbeat, Confident & Stylish, Approachable & Customer-Focused

Brand Values

• •Style & Fashion
• •Quality & Protection
• •Self-Expression & Confidence
• •Modernity & Trendiness
• •Customer Satisfaction

Best Practices

• •Define and Document Your Brand Voice: Clearly outline the key characteristics of your brand's tone (e.g., aspirational, confident, trendy, positive). Create a simple guide with do's and don'ts for anyone writing copy.
• •Use Consistent Language and Terminology: Employ recurring keywords and phrases that reinforce your brand identity (e.g., "golden," "shine," "elevate," "iconic," "style").
• •Maintain Visual and Textual Harmony: Ensure that the tone of your copy aligns with your brand's visual aesthetic (e.g., the images on your website and social media). If your visuals are glamorous and modern, your copy should reflect that.
• •Speak to Your Target Audience: Understand who you are talking to and tailor your language, references, and calls to action to resonate with their aspirations and values. Use a tone that makes them feel understood and inspired.
• •Review and Refine Regularly: Periodically audit your website copy, social media posts, and marketing materials to ensure they consistently reflect your desired brand tone. Adapt as your brand evolves or as you gather more insights about your audience.

Social Perception

Positive Customer Experiences, Fashionable & Desirable, Good Value, Reliable

Copy Examples

• •Headline: Elevate Your Look. Discover Your Golden Hour. Body: More than just sunglasses, they're your statement. Find the perfect pair to match your vibe and turn heads wherever you go. Shine on. #GoldenGlasses #StyleElevated
• •Headline: Unleash Your Inner Icon. Body: Inspired by timeless style, crafted for today’s trendsetters. Our latest collection is here to help you express your unique brilliance. What story will your shades tell? #UseGoldenGlasses #IconicStyle
• •Headline: Feel the Glamour. See the Difference. Body: Experience the perfect blend of high-fashion design and essential UV protection. With Golden Glasses, you don’t just see the world, you let the world see you. #GoldenVision #EffortlessChic
• •Headline: Your Everyday Runway Starts Here. Body: Life’s too short for boring eyewear. Step into the spotlight with frames that are as bold and vibrant as you are. Comfort, quality, and unbeatable style – that's the Golden promise. #ShineBright #SunglassesFashion
• •Headline: Beyond the Trend. Beyond Expectation. Golden. Body: We're obsessed with crafting sunglasses that you'll love to live in. Discover designs that are effortlessly cool, undeniably stylish, and always ready for your next adventure. #GoldenLifestyle #MustHaveShades