Brand Tone

Authentic, Conscious & Ethical, Passionate, Curated & Discerning, Approachable & Appreciative, Nostalgic & Individualistic

Brand Values

• •Sustainability
• •Uniqueness & Individuality
• •Quality & Craftsmanship
• •Authenticity
• •Accessibility
• •Passion for Vintage

Best Practices

• •Develop a Brand Voice Guide: Document REWND's core tonal attributes (Authentic, Conscious, Passionate, Curated, Approachable, Nostalgic, Individualistic). Include "do's and don'ts" for language, specific phrases to use or avoid, and examples of the tone in action.
• •Weave in the "Why": Consistently connect product features back to the core values. For example, don't just say "vintage t-shirt"; explain "This authentic 90s band tee not only offers a unique retro look but also supports sustainable fashion by giving a quality garment a second chapter."
• •Embrace Imperfection Eloquently: When describing vintage items, frame any wear or marks as part of their unique story and authenticity, rather than just flaws. E.g., "Minor fading adds to its authentic vintage character" instead of "Item is faded."
• •Use Storytelling: Share the narrative of REWND – the passion for vintage, the commitment to sustainability. In product descriptions, hint at the "life" of the garment or the era it came from to add depth and connection.
• •Be Consistent Across All Touchpoints: Ensure that the established brand tone is uniformly applied everywhere the brand communicates – website copy, product descriptions, email newsletters (if any), FAQs, and any future social media or marketing materials. This creates a cohesive and recognizable brand identity.

Social Perception

REWND is likely perceived by its target audience (those interested in vintage and sustainable fashion) as a thoughtful and reliable source for curated second-hand clothing. The emphasis on sustainability and uniqueness would appeal to environmentally aware consumers and those seeking to differentiate themselves from fast fashion trends. It may be viewed as a niche, boutique-style online store with a clear ethical stance. The lack of a strong social media presence might limit its visibility to a wider audience who discover brands through these channels.

Copy Examples

• •Wear the story. Our handpicked vintage isn't just clothing, it's a conscious choice for style that sustains. Discover unique pieces with a past, ready for a new future with you. #REWNDstyle
• •From a bygone era to your wardrobe. At REWND, we meticulously select timeless vintage, each piece chosen for its unique character and enduring quality. Fall in love with fashion that lasts.
• •Dare to be different. Skip the fleeting trends and embrace the timeless appeal of true vintage. Find your one-of-a-kind statement piece at REWND and let your style tell its own story.
• •Genuine vintage, honestly presented. We celebrate the unique charm of pre-loved garments, from their quality craftsmanship to the gentle marks of time. Shop sustainably, wear proudly with REWND.
• •Make a statement, not just with your style, but with your values. Choosing REWND means giving clothes a second life, reducing your footprint, and owning a piece of history. Look good, feel good, do good.