Brand Tone

Promotional and Urgent, Informal and Accessible, Benefit-Oriented

Brand Values

• •Value for Money/Affordability
• •Variety/Convenience
• •Accessibility

Best Practices

• •Always Emphasize Value: Whether it's a discount, a bundle deal, or free shipping, ensure the customer's benefit of saving money or getting more for their spend is clear.
• •Keep it Simple and Direct: Avoid overly complex language or jargon. The communication should be easy to understand for a broad audience looking for good deals.
• •Use an Enthusiastic and Positive Tone: Words like "amazing," " সেরা" (best - though use Portuguese equivalents like "melhor," "incrível"), "don't miss out," and exclamation points (used judiciously) can convey excitement about the offers.
• •Incorporate the "Live Better" Angle: Connect savings to a better quality of life, as suggested by the tagline "Onde economizar é viver melhor!". For example, "Save on essentials, spend more on joy."
• •Create a "Discount Hunter" Persona Guide: Develop a simple guide for anyone writing copy, outlining the key phrases, no-go words, and the overall feeling the brand wants to evoke – that of a smart, friendly place to find great deals.

Social Perception

Customers are likely to perceive it as a discount-focused online retailer. The success of this perception would depend heavily on the actual customer experience regarding product quality, shipping times, and customer service.

Copy Examples

• •Headline for Homepage Banner: "Smart Savings, Happy Home! ✨ Get up to 70% OFF on bestsellers + Free Shipping!"
• •Social Media Post (if active): "Why pay more? 🤔 Your favorite gadgets, home essentials, and more are now on super sale at Loja Viva Descontos! Shop now and live better for less. #VivaDescontos #SaveBig"
• •Product Description Snippet (for a kitchen gadget): "Cook smarter, not harder! This [Product Name] is your secret to delicious meals in half the time. Grab yours today and enjoy our special launch discount – because saving money feels good!"
• •Email Subject Line: "🔥 Don't Miss Out! Your Exclusive Discount Code Inside + Free Shipping!"
• •Call to Action Button: "Yes, I Want to Save!" or "Shop Deals Now & Smile More!"