Brand Tone

Vibrant & Creative, Modern & Trendy, Approachable & Customer-Centric, Enthusiastic & Inspirational

Brand Values

• •Personalization & Individuality
• •Quality & Craftsmanship
• •Creativity & Expression
• •Customer Satisfaction
• •Eco-Consciousness (as stated)

Best Practices

• •Develop a Brand Voice Guide: Document the key characteristics of your brand tone (e.g., vibrant, creative, approachable, modern, enthusiastic), along with "do's and don'ts" for language, specific phrases to use or avoid, and preferred emoji usage. Share this with anyone creating content.
• •Always Prioritize the Customer's Perspective: Frame your copy around their needs, desires, and how your product can help them achieve their vision or solve a problem (e.g., "Unleash *your* creativity," "Transform *your* space"). Use "you" and "your" frequently.
• •Stay Visually Inspired: Since the product is highly visual, let the vibrant and creative nature of neon signs inspire the language. Use descriptive and evocative words that paint a picture (e.g., "brilliantly illuminated," "vibrant glow," "dazzling," "radiant").
• •Be Consistent Across All Channels: Whether it's a website FAQ, an Instagram caption, a TikTok video overlay, or an email newsletter, the core tone should remain recognizable. Adapt the style slightly for the platform (e.g., more playful on TikTok, slightly more detailed on the website), but the underlying personality should be consistent.
• •Engage and Listen: Pay attention to how your audience communicates in comments and messages. Mirror their enthusiasm and address them in a way that resonates. Use their language (when appropriate) to build rapport and reinforce the approachable, community-focused aspect of your brand. Regularly review your content to ensure it still aligns with your defined tone as the brand evolves.

Social Perception

As a Go-To for Custom Neon, Trendy & Stylish, Reliable (due to warranty and product feature highlights), Fun & Engaging, Community-Oriented (through UGC)

Copy Examples

• •Instagram Post (Showcasing a custom business logo neon): "Your brand, brilliantly illuminated! ✨ Watch [Business Name]'s logo come to life in vibrant neon. Ready to make your statement? Tap the link in bio to design your own custom glow! #CameNeon #CustomNeonSign #BusinessBranding #NeonLogo #ShineBright"
• •Website Banner (Homepage): "Dream it. Design it. Glow it. 💡 Unleash your creativity with Came Neon and transform any space with a unique, handmade neon sign. Free delivery & 24-month warranty. Create yours now!"
• •TikTok Video Caption (Fast-paced video of various neon signs): "POV: You just found the secret to leveling up your space 😎 Which vibe are you choosing? Let us know! 👇 #CameNeon #NeonDreams #CustomDecor #LEDNeon #TikTokMadeMeBuyIt #RoomTransformation"
• •Email Subject Line (Promotional): "✨ Light Up Your Life! ✨ Create Your Custom Neon Sign Today + Free Shipping!" Email Body Snippet: "Hey [Customer Name], ready to add a splash of personality and vibrant light to your home or business? At Came Neon, we make your vision a glowing reality. From your favorite quote to your unique logo, let's create something amazing together!"
• •Product Description Snippet (For a "Love" themed neon): "Say it with light! Our 'Eternal Love' neon sign adds a touch of romance and modern chic to any room. Perfect for weddings, anniversaries, or just because. Handmade with love, just for you. Easy to install, eco-friendly, and built to last. What will your love story glow like? #NeonLove #RomanticDecor #WeddingNeon #CameNeon"