Brand Tone

Adventurous & Inspirational, Friendly & Community-Oriented, Knowledgeable & Helpful, Confident & Assuring

Brand Values

• •Accessibility to the Outdoors
• •Adventure & Exploration
• •Quality & Innovation
• •Comfort & Convenience
• •Community
• •Environmental Responsibility

Best Practices

• •Focus on the "Why": Emphasize the experience and freedom Roofnest enables (adventure, connection with nature, ease) rather than just product features.
• •Use Inclusive and Inviting Language: Make everyone feel like they can be part of the Roofnest community, regardless of their camping experience level.
• •Show, Don't Just Tell: Use vivid descriptions and storytelling that transport the reader to an outdoor setting, experiencing the benefits of a Roofnest.
• •Maintain a Positive and Uplifting Voice: Even when addressing practicalities, keep the tone aspirational and focused on the joy of outdoor exploration.
• •Be Authentic and Transparent: While highlighting the positives, be prepared to address customer concerns (as seen in reviews) constructively if they arise in direct communications or FAQs, reinforcing trust. Acknowledge the investment customers are making.

Social Perception

High-quality, comfortable, and easy-to-use rooftop tents that elevate the camping experience. Innovative and a leader in the rooftop tent space. Stylish and well-designed.

Copy Examples

• •Unlock your next adventure. With a Roofnest, the wild is calling, and you're ready in minutes. #YouBelongOutside
• •More sunsets, less setup. Our easy-to-use rooftop tents mean more time enjoying the view. What are you waiting for? #RoofnestLife
• •Engineered for the elements, designed for comfort. Sleep soundly under the stars, knowing your Roofnest has you covered. #AdventureProof
• •Join the Flock! Share your #Roofnest views and connect with a community that lives for the outdoors. Your journey starts here.
• •From mountain peaks to desert plains, your Roofnest is your home away from home. Experience camping, elevated. #CampBetter