Brand Tone

Youthful and Trendy, Inspirational and Empowering, Confident and Bold, Approachable and Relatable, Classic yet Modern

Brand Values

• •Individuality and Self-Expression
• •Quality and Durability
• •Comfort and Fit
• •Innovation and Trend Awareness
• •Value for Money
• •Mexican Heritage/Connection

Best Practices

• •Embrace "Rompe Con Lo Ordinario" (Break With The Ordinary) & #SienteElAzul (Feel The Blue): Consistently weave these core slogans and hashtags into communications. They encapsulate the brand's spirit of individuality, confidence, and connection to denim. Use them not just as add-ons, but as guiding principles for the message's core.
• •Speak to Individuality and Empowerment: Craft copy that encourages customers to see Oggi Jeans as a tool for self-expression. Highlight how the diverse fits and styles cater to unique personalities and body types, empowering them to feel good and confident.
• •Balance Trendy with Timeless: While showcasing current trends, especially on platforms like TikTok and Instagram, always root the messaging in the classic appeal, quality, and comfort of denim. This appeals to both a younger, fashion-forward audience and those seeking lasting value.
• •Maintain an Authentic and Relatable Voice: Especially in social media, use a conversational and approachable tone. Share tips, ask questions, and feature user-generated content to build a community and make the brand feel accessible and down-to-earth.
• •Visually Align Copy with Imagery: Ensure the tone of the copy matches the mood and style of the accompanying visuals. For bold, energetic images, use equally dynamic language. For more classic, comfort-focused shots, let the copy reflect that ease and reliability. Consistency across all elements reinforces the brand identity.

Social Perception

Positive Engagement on Visually-Driven Platforms, Seen as a Stable Mexican Brand, Associated with Quality and Style for the Price, Growing Online Presence, Valued for Versatility

Copy Examples

• •Headline (Youthful, Confident): Your Style. Your Rules. #RompeConLoOrdinario with Oggi. Body: Tired of blending in? Oggi Jeans are designed for those who dare to be different. Find your perfect fit and unleash your unique vibe. Shop the new collection now and own your extraordinary.
• •Instagram Caption (Inspirational, Trendy): Classic denim heart, modern style soul. ✨ Oggi Jeans: Crafted for comfort, designed to express. What's your go-to Oggi look? Share it! #SienteElAzul #OggiStyle
• •TikTok Video Concept (Approachable, Empowering): Video: Quick cuts showing diverse individuals confidently wearing Oggi jeans in everyday situations – a student on campus, a creative at work, friends hanging out. Upbeat, trending audio. Text Overlay/Voiceover: Life's too short for boring jeans. Find your fit, find your fire. Oggi makes it easy. #OggiJeans #BreakTheNorm
• •Email Subject Line (Bold, Direct): Don't Just Follow Trends. Set Them with Oggi. Email Body Snippet: Ready to upgrade your denim game? Oggi Jeans brings you the latest styles with the timeless quality you love. Discover pieces that speak to your individuality and let your confidence shine. Explore what's new.
• •Website Banner (Classic yet Modern, Value-Oriented): Oggi Jeans: Timeless Style, Modern Fits. Extraordinary Quality, Amazing Prices. Define Your Look Today.