Brand Tone

Health-conscious, scientific, aspirational, lifestyle-oriented, refreshing, revitalizing, trustworthy, and transparent.

Brand Values

• •Health and Wellness
• •Natural and Clean
• •Quality and Purity
• •Sustainability and Eco-Friendliness
• •Empowerment and Potential
• •Innovation

Best Practices

• •Prioritize "Health" and "Wellness": Consistently use language that emphasizes physical optimization, vitality, and a balanced lifestyle.
• •Highlight "Natural" and "Purity": Stress the use of natural minerals, eco-friendly processes, and the absence of artificial ingredients.
• •Maintain an "Empowering and Aspirational" Voice: Use words that inspire consumers to achieve their best and take control of their health.
• •Emphasize "Scientific Backing" and "Quality": Refer to the high pH, unique filtration process, and the science behind their functional products to build trust.
• •Be "Refreshing and Positive": Use vibrant and positive language that reflects the revitalizing nature of the products.

Social Perception

Positive for taste and health benefits, seen as a premium product, appreciation for natural aspects, targeted towards health-conscious individuals and athletes, expanding into wellness.

Copy Examples

• •Unlock your body's true potential. Qure's 10 pH alkaline water and functional nutrition are designed to help you refresh, renew, and revitalize from the inside out. Feel the Qure difference.
• •Silky smooth, naturally pure. Qure Water offers pristine hydration with a powerful 10 pH, infused with essential minerals. It’s more than water; it’s your daily step towards a balanced, active life.
• •Fuel your hustle the clean way. With Qure Wellness, experience science-backed hydration and nutrition that empowers you to achieve more, naturally. Our commitment? Your optimal wellbeing.
• •Tired of acidity holding you back? Discover the smooth, revitalizing taste of Qure Alkaline Water. With a stable 10 pH, it's designed to support gut health and help you feel your best every day.
• •From eco-conscious hydration to targeted nutritional support, Qure is dedicated to your holistic wellness. Embrace a lifestyle of vitality with our clean, natural, and effective solutions.