Brand Tone

Authentic & Traditional, Passionate & Evocative, Artisanal & Quality-focused, Joyful & Personal

Brand Values

• •Authenticity
• •Quality
• •Tradition
• •Joy & Connection
• •Family
• •Experience-oriented
• •Trustworthy

Best Practices

• •Share anecdotes, whether real or illustrative, that connect to Sicilian life and traditions.
• •Use evocative adjectives that transport the customer (e.g., "sun-kissed," "velvety," "crisp golden," "aromatic").
• •Highlight Authenticity & Craftsmanship: Regularly mention the traditional methods, fresh ingredients, and the handcrafted nature of the cannoli.
• •Engage with customers to nurture the sense of community and shared experience. This can be achieved by reposting customer photos or inviting customers to share their Duci moments and stories. Use interactive content, like polls, about your followers' favorite cannoli fillings.
• •Visually showcase your cannoli as edible art.

Social Perception

Customers probably appreciate not just the product but the story and the cultural connection it represents. They also see the brand as trustworthy due to the emphasis on fresh, handcrafted products.

Copy Examples

• •Experience the taste of Sicily with our fresh, handcrafted cannoli.
• •Our family's journey to bring authentic Sicilian cannoli to you, filled with tradition and joy.
• •Indulge in the perfect balance of sweetness and crunch, transporting you straight to Sicily!
• •Each cannolo is made with the finest ingredients, honoring Sicilian culinary customs.
• •Discover the joy of our crispy, golden shell filled with rich, creamy fillings.