Brand Tone

Artisanal & Caring, Gentle & Bohemian, Personal & Approachable, Eco-conscious (subtly), Quality-focused

Brand Values

• •Handmade Craftsmanship
• •Quality Materials
• •Personalization & Customer Focus
• •Authenticity
• •Care & Thoughtfulness
• •Bohemian Aesthetic
• •Mindful Consumption (emerging)

Best Practices

• •Embrace "Handmade" Storytelling: Consistently weave the narrative of a "petite créatrice" from Nantes and the "fait main" (handmade) aspect into your copy. Use words like "crafted," "artisan," "studio," "passion," and "care."
• •Use Gentle and Evocative Language: Opt for soft, descriptive words that evoke the bohemian, delicate, and artistic nature of the products. Think: "whispers," "dreams," "grace," "gentle," "soft," "flowing," "intricate."
• •Maintain a Personal and Approachable Voice: Address your audience directly (using "you" and "your"). Ask questions to encourage engagement. Share snippets of your creative process or inspiration to build connection.
• •Highlight Quality and Thoughtfulness: When mentioning materials, explain *why* they are chosen (e.g., "durable Linhasita thread for lasting beauty," "soft satin to care for your hair"). Emphasize the care that goes into both creation and packaging.
• •Be Consistent Across Platforms: While the style might vary slightly (e.g., more playful on TikTok), the core tone (artisanal, gentle, personal, bohemian) should remain consistent across your website, Instagram, Facebook, and any other communication channels. Ensure your visual branding also aligns with this tone.

Social Perception

Positive but Niche, Engaged Micro-Community, Limited Wider Recognition, Perceived as a genuine small business

Copy Examples

• •Instagram Post (New Scrunchie Collection): Whispers of silk and dreams of faraway places, woven into every fold. ✨ Our new collection of handmade scrunchies has arrived, each one lovingly crafted in our little Nantes studio to bring a touch of bohemian grace to your day. Which one speaks to your heart? Let us know below! #MaianaCrea #HandmadeWithLove #BohoStyle #NewCollection #NantesCreator
• •Facebook Ad (Highlighting Macramé Jewelry): Adorn yourself with art. 🌿 Our micro-macramé necklaces are more than just jewelry; they're tiny tapestries, handcrafted with passion and quality Linhasita threads. Strong, beautiful, and uniquely yours. Explore the collection and find your everyday magic. Custom orders welcomed! Shop now: [Link to website] #MacrameJewelry #ArtisanMade #BohemianChic #QualityCraftsmanship #MaianaCrea
• •TikTok Video Caption (Behind-the-scenes making a custom piece): Pouring a little bit of heart (and a whole lot of tiny knots!) into this special custom macramé piece for a lovely customer. 🥰 Love bringing your unique visions to life! What would your dream creation be? DM me! #CustomMade #MacrameArt #SmallBusinessJourney #HandmadeGift #Nantes #MaianaCrea
• •Website Banner (Promoting customization): Your Style, Beautifully Handcrafted. At Maiana Créa, we believe in pieces as unique as you are. Dream up your perfect scrunchie or macramé treasure, and let our Nantes artisan bring it to life. Let's create something beautiful together – enquire about a custom order today! #MadeForYou #PersonalisedGifts #BohoVibes #HandmadeInFrance
• •Product Description (for a Satin Scrunchie): Wrap your hair in gentle luxury. Our 'Paris' satin scrunchie, handmade with the softest, high-quality satin near Nantes, cares for your locks while adding an effortless touch of bohemian elegance. Designed by a passionate creator, it’s a little piece of handmade joy, just for you. Experience the Maiana Créa difference. #SatinScrunchie #HairCare #GentleStyle #HandmadeAccessory #NantesMade