Brand Tone

Approachable & Friendly, Passionate & Enthusiastic, Informative & Educational, Quality-Conscious & Authentic, Modern & Health-Oriented

Brand Values

• •Quality: Sourcing high-grade matcha from Japan (specifically mentioning regions like Uji and Kagoshima in related contexts, although Midori Matcha PH's specific sourcing isn't detailed in every snippet, the general association with "Midori" and "matcha" points to Japanese origin).
• •Health & Wellness: Promoting matcha for its health benefits, such as antioxidants, L-theanine, and sustained energy.
• •Authenticity & Tradition: Valuing the traditional aspects of matcha preparation and its Japanese heritage, while making it accessible for modern use (e.g., lattes, baking).
• •Customer Education & Engagement: Providing information and engaging with the community to help them appreciate and enjoy matcha.
• •Accessibility: Aiming to provide good quality matcha to the local Philippine market.

Best Practices

• •Know Your Audience, Speak Their Language: Understand who your customers are (e.g., health-conscious individuals, matcha enthusiasts, those new to matcha) and use language that resonates with them. Keep it clear, engaging, and avoid overly technical jargon unless explaining specific benefits.
• •Highlight Quality & Authenticity Consistently: Always weave in mentions of the matcha's origin (Japan), grade, and the care taken in sourcing/production. This reinforces the premium nature of the product.
• •Emphasize Benefits, Not Just Features: Instead of just saying "high in L-Theanine," explain the benefit: "promotes calm focus and sustained energy without the coffee jitters."
• •Be Visually and Verbally Cohesive: Ensure the tone of your copy matches your visual branding (clean, vibrant, modern). Use enthusiastic and positive language that reflects the uplifting nature of matcha.
• •Engage and Educate: Use copy to ask questions, encourage sharing, and provide helpful tips and information about matcha. This builds community and positions the brand as a knowledgeable and friendly resource.

Social Perception

Positive: Customers generally perceive Midori Matcha PH / Maison Midori as a reliable local source for good quality matcha in the Philippines. Good Value: It's seen as an affordable option for quality matcha. Flavorful: Users praise the taste, noting characteristics like umami, creaminess, and pleasant bitterness, suitable for various preparations, especially lattes. Trusted Local Brand: It has built a reputation among matcha enthusiasts in the Philippines.

Copy Examples

• •Instagram Post (Image: Vibrant matcha latte): "Your daily dose of calm energy is here! ✨ Our [Specific Matcha Product Name, e.g., Ceremonial Grade] matcha brings you that smooth, authentic Japanese flavor and a gentle lift to power through your day. What's your favorite way to enjoy Midori Matcha? Share below! #MidoriMatchaPH #MatchaLove #PhilippineMatcha #HealthyHabits #YourDailyRitual"
• •Facebook Ad (Carousel showing different matcha grades): "Discover the Midori Matcha difference! 💚 From the vibrant, rich taste of our Ceremonial Grade, perfect for traditional whisking, to our versatile Culinary Matcha for lattes, smoothies, and baking – we source authentic Japanese matcha to elevate your everyday. Learn more and shop now! [Link to website] #MidoriMatcha #JapaneseMatcha #QualityMatchaPH #MatchaBenefits #EnergizeNaturally"
• •Website Homepage Banner: "Experience Authentic Japanese Matcha. Pure, vibrant, and packed with goodness. Welcome to Midori Matcha PH – your journey to a more focused and energized day starts here."
• •TikTok Video Intro (Voiceover, upbeat and friendly): "Hey Matcha Lovers in the PH! 👋 Want to know the secret to the perfect creamy matcha latte at home? It starts with AMAZING matcha! Check out our [Product Name]..."
• •Product Description Snippet (for a Ceremonial Grade Matcha): "Elevate your matcha moments. Our [Product Name] Ceremonial Grade Matcha is sourced from [mention origin if possible, e.g., the renowned fields of Japan], offering a smooth, naturally sweet flavor with a rich umami finish. Perfect for the traditional tea ceremony or a moment of pure, focused indulgence. Experience the true essence of matcha."