Brand Tone

Elegant, Trendy, and Direct (platform dependent)

Brand Values

• •Style & Trendiness
• •Elegance & Sophistication
• •Inclusivity/Family-Oriented
• •Customer Service

Best Practices

• •Develop a Brand Voice Chart: Clearly define your brand's personality traits (e.g., elegant, modern, warm, inspiring), corresponding tone characteristics (e.g., sophisticated, approachable, encouraging), and specific vocabulary to use and avoid.
• •Ensure different platforms are used appropriately and consistently. For example, Instagram might be more visual and lifestyle-focused, while TikTok could be more playful and direct.
• •Consistency Across All Touchpoints: Ensure that the website copy, product descriptions, social media posts, email marketing, and customer service interactions all reflect the same core brand voice and values.
• •Create a style guide to help maintain a consistent brand voice and tone across all platforms.
• •Regularly review and refine your voice guidelines as needed, always ensuring authenticity as your brand evolves.

Social Perception

Forming around the visual appeal of products showcased on social media and the website, and the directness of promotional content on platforms like TikTok. Aims to build a community around fashion and trends.

Copy Examples

• •Defining Elegance for Every Woman
• •Cultivating Sophistication for Every Boy
• •Discover Timeless Elegance
• •Experience sophistication
• •Embrace timeless style...effortlessly combines casual comfort and chic sophistication