Brand Tone

Encouraging, Motivational, Accessible, Customer-Focused, Quality-Conscious, Sales-Oriented & Urgent

Brand Values

• •Customer Satisfaction
• •Accessibility/Affordability
• •Active Lifestyle & Fitness
• •Quality & Comfort
• •Diversity in Offerings

Best Practices

• •Highlight customer incentives like free shipping and satisfaction guarantees.
• •Use encouraging and motivational language to inspire customers.
• •Maintain a sales-oriented approach with promotions and a sense of urgency.
• •Ensure product descriptions reflect quality and comfort.
• •Actively address customer feedback and maintain customer support channels.

Social Perception

Generally positive perception regarding product quality (comfort, fit, non-transparency) for items like leggings among direct customers. Ensure claims like 'satisfaction guaranteed' are backed up by business processes.

Copy Examples

• •Frete Grátis, Aproveite Hoje! (Free Shipping, Enjoy Today!)
• •Satisfação garantida ou dinheiro de volta! (Satisfaction guaranteed or your money back!)
• •QUEIMA PRÉ BLACK FRIDAY (PRE BLACK FRIDAY BURN)
• •Check out our new line of comfortable and stylish leggings!
• •Gear up for your active lifestyle with our diverse range of fitness products.