Brand Tone

Encouraging, positive, balanced (natural/holistic and effective/researched), and slightly personalized.

Brand Values

• •Health and Wellness Empowerment: Helping individuals achieve their best selves and live life to the fullest.
• •Natural Ingredients: Emphasizing 100% food-based, natural, and pure ingredients, free from artificial additives.
• •Science-Backed Formulations: Working with nutritionists and experts to create effective supplements based on scientific research.
• •Quality and Purity: Commitment to high-quality, safe, and pure products.
• •Sustainability: Being the first supplement company to use 100% recyclable aluminum bottles.
• •Simplicity and Convenience: Designing all-in-one formulations to make supplementation easier.
• •Customer-Centric Service: Aiming to provide exceptional service and valuing customer feedback.

Best Practices

• •Use words like 'your,' 'you,' and 'your journey.'
• •Use encouraging and positive language.
• •Highlight Natural and Scientific Balance: Consistently mention the natural, food-based ingredients alongside the science-backed formulation to build trust in both efficacy and safety. Avoid overly technical jargon while still conveying expertise.
• •Maintain Transparency: Be clear about what’s in the products and the values the brand stands for, such as sustainability and quality. This builds credibility.
• •Create Comprehensive Brand Guidelines: Develop and share a detailed brand voice and style guide with anyone creating content, ensuring consistency across all platforms (website, social media, emails, ads).

Social Perception

A brand that combines natural approaches with scientific backing to provide convenient health solutions, with a commitment to sustainability, but needs to improve customer service perception and broaden public awareness.

Copy Examples

• •Discover your personalized vitamin plan and feel the difference nature and science can make.
• •Our potent, natural supplements come in 100% recyclable aluminum bottles, because we believe in nurturing your health and the health of our world.
• •Headline: From Our Passionate Experts, To Your Vibrant Life.
• •We meticulously source the best natural ingredients and formulate supplements that truly empower you on your path to a healthier, more vibrant life.
• •Take our free wellness assessment today and let Life Nutritional guide you with a personalized supplement plan, crafted with the finest natural ingredients to help you thrive.