Brand Tone

Conscious & Responsible, Practical & Functional, Approachable & Community-Oriented, Quality-Oriented

Brand Values

• •Sustainability
• •Practicality & Convenience
• •Quality & Durability
• •Ethical Consumerism
• •Transparency/Honesty

Best Practices

• •Be Genuinely Approachable: As a woman-owned small business, maintain a friendly, informative, and slightly informal tone.
• •Highlight Quality and Origin: Consistently mention "Made in USA," "premium materials," and the durability aspects to reinforce the value proposition and justify the product's quality.
• •Focus on Sustainability: Emphasize the eco-friendly aspects of the bags and the brand's commitment to reducing plastic waste.
• •Showcase Practicality: Highlight the utility, durability, and versatility of the bags in everyday life.
• •Engage the Community: Encourage customers to join the "Eco-Friendly Community" and foster a sense of belonging.

Social Perception

A sustainable, practical, and high-quality brand that values its community and is committed to ethical consumerism.

Copy Examples

• •Because choosing eco-friendly shouldn't mean compromising on quality or convenience.
• •Our reusable crossbody bags are thoughtfully designed in the USA to be your go-to for every outing, helping you reduce plastic use one stylish carry at a time.
• •The Vekyde Bag: Built to last, designed for life, and kind to our Earth.
• •Join our Eco-Friendly Community and take the first step towards sustainable living!
• •Vekyde bags: Premium quality, made in the USA, and designed for your everyday adventures.