Brand Tone

Trustworthy, reliable, health-focused, and enthusiastic.

Brand Values

• •Health & Wellness
• •Quality
• •Safety & Practicality
• •Trustworthiness
• •Innovation

Best Practices

• •Highlight the health benefits of products using clear, concise language.
• •Emphasize the 'Made in the USA' aspect to build trust and highlight quality.
• •Incorporate practical and safety features in descriptions, appealing to responsible pet owners.
• •Use positive and enthusiastic language to convey excitement about the products.
• •Maintain a consistent tone across all platforms to reinforce brand recognition.

Social Perception

A brand known for quality, health-conscious products, and reliable accessories, trusted by pet owners who prioritize their dog's well-being and safety.

Copy Examples

• •Our Vet-Approved, All-Natural dog treats are made with your pet's health in mind!
• •Explore our range of high-quality, USA-made dog travel gear for your next adventure!
• •The Shock Absorption Stretch Lead ensures a safe and comfortable walk for you and your furry friend.
• •Keep your dog hydrated on the go with our durable and leak-proof Foldable Dog Travel Water Bottle.
• •Experience the perfect fit with our comfy and secure Dog Harness, designed for ultimate comfort on every walk!