Brand Tone

Elegant, sophisticated, aspirational, detail-oriented, and quality-focused. Leans towards romantic and ethereal for certain collections.

Brand Values

• •Quality Craftsmanship
• •Elegance
• •Style
• •Customer Impression/Experience
• •Aspirational Lifestyle

Best Practices

• •Maintain a consistent emphasis on the quality of materials and craftsmanship.
• •Use sophisticated language and avoid overly casual or trendy terms.
• •Incorporate sensory details to evoke the luxurious feel of the garments.
• •Focus on the aspirational lifestyle the brand represents.
• •Ensure all copy reflects elegance, sophistication, and timeless style.

Social Perception

Perceived as a luxury brand offering high-quality, elegant, and sophisticated clothing. Associated with timeless style, attention to detail, and an aspirational lifestyle. In some collections it may be associated with romantic and ethereal styles.

Copy Examples

• •"Experience the epitome of allure with our latest collection, crafted from the most luxurious fabrics and adorned with intricate embroidery."
• •"Each piece is a celebration of elevated style, designed to make a lasting impression and embody a lifestyle of grace, glamour, and grandeur."
• •"Discover the exquisite embellishments and meticulous hand-beading that define our commitment to impeccable taste and unparalleled quality."
• •"Indulge in the romantic and ethereal beauty of our formal wear, where layers of tulle and delicate lace appliqués create a dreamy and unforgettable aesthetic."
• •"Our garments are more than just clothing; they are a testament to quality craftsmanship and a reflection of your refined sense of style."