Brand Tone

Relatable and Empathetic, Supportive and Encouraging, Lighthearted and Humorous, Community-Focused

Brand Values

• •Self-Care Advocacy
• •Authenticity/Realness
• •Comfort
• •Empowerment
• •Community

Best Practices

• •Know Your Mom Audience Deeply: Understand their daily struggles, joys, humor, and the language they use. Create a detailed persona.
• •Embrace Imperfection and Authenticity: Avoid overly idealized portrayals of motherhood. Keep it real, relatable, and even a bit raw at times.
• •Use Empathetic Language: Show that you understand and validate their feelings and experiences. Phrases like "We get it," "You're not alone," "You deserve this" can be powerful.
• •Inject (Appropriate) Humor: Motherhood can be funny. Lightheartedness and shared jokes can build a strong connection. Ensure the humor aligns with the brand's supportive nature.
• •Maintain a Consistent Voice Across All Channels: Whether it's a product description, a social media caption, or an email newsletter, the tone should feel like it's coming from the same understanding, slightly witty, and supportive friend. Develop a brand voice guide for reference.

Social Perception

Understanding, Fun and Modern, A Go-To for Mom-Specific Gifts

Copy Examples

• •Product (Tired Moms Club Sweater): Officially accepting members into the 'Tired Moms Club.' Our uniform? This ridiculously comfy sweater. Warning: May cause spontaneous naps. #MeTimeMom #MomLifeBalance #TiredButAwesome
• •General Brand Post (Instagram): Your to-do list can wait. That cup of coffee (while it's still hot)? That quiet moment? That's *your* time. You've earned every second. ✨ #MeTimeMomShop #SelfCareForMoms #MomFuel
• •Email Subject Line (Promotion): Psst... Your Me Time Just Got an Upgrade! 😉
• •Product (Good Moms Say Bad Words Candle): Let's be real, motherhood is a wild ride. Light this up, pour your favorite drink, and embrace the beautiful chaos. No judgment here. 🤫 #MeTimeMom #RealMotherhood #Unwind
• •Community Engagement Post (Facebook): What's your go-to 'me time' ritual, moms? Share your secrets below! Let's inspire each other to recharge. 👇 #MomCommunity #MeTimeIdeas #StrongMoms