Brand Tone

Friendly, knowledgeable, and community-focused, with an emphasis on quality and a touch of ruggedness.

Brand Values

• •Quality
• •Brotherhood/Community
• •Customer Focus
• •Expertise
• •Authenticity

Best Practices

• •Use inclusive language that resonates with the 'brotherhood' theme without excluding potential customers.
• •Highlight the quality of ingredients and handcrafted nature of the products.
• •Incorporate beard care tips and advice to demonstrate expertise and build trust.
• •Showcase customer testimonials and reviews to reinforce the positive brand perception.
• •Engage with customers on social media and respond to inquiries promptly to reinforce customer focus.

Social Perception

Positive, seen as a provider of high-quality beard care products and a builder of community among bearded men.

Copy Examples

• •"Join the Brosinbeards brotherhood and discover the secret to an epic beard! Our premium oils are handcrafted with natural ingredients to keep your beard healthy and stylish."
• •"Level up your beard game with our complete grooming kits. Everything you need to maintain a legendary beard, from wash to balm, all in one box."
• •"Got beard questions? Our expert team is here to help. Contact us for personalized advice and tips on beard care."
• •"We're more than just a brand; we're a community. Share your beard journey with us and connect with fellow beardsmen."
• •"Treat your beard like royalty with our handcrafted balms. Made with the finest natural ingredients for a soft, manageable, and envy-worthy beard."