Brand Tone

Youthful, Trendy, Humorous, Playful, Creative, Locally Rooted (Romanian)

Brand Values

• •Self-Expression & Individuality
• •Creativity
• •Quality
• •Customer Satisfaction
• •Fun & Engagement
• •Ecological Responsibility

Best Practices

• •Use youthful and trendy language to appeal to a younger demographic.
• •Incorporate humor and playful elements, especially in social media content.
• •Emphasize personalization and the ability for customers to express their unique style.
• •Include Romanian language, humor, and cultural references when appropriate for the local audience.
• •Maintain a consistent focus on quality and customer satisfaction in all communications.

Social Perception

Positive among target audience, Entertaining & Relatable (on TikTok), Niche-focused (anime, pop culture), Seen as a Go-To for Personalized/Fan Apparel in Romania

Copy Examples

• •"Super Fain Tricoul!" (Very Cool T-shirt!) - Customer review example.
• •"DM us to teach you" - Example of engaging and interactive social media copy.
• •Product descriptions emphasizing 'authentic style' and 'creative design'.
• •TikTok content showcasing t-shirt designs linked to viral sounds and Romanian memes.
• •Highlighting 'premium 100% cotton material' and 'photographic chromatics' in product descriptions.