Brand Tone

Youthful & Edgy, Aspiring & Confident, Direct & Uncomplicated

Brand Values

• •Creativity & Self-Expression
• •Individuality & Uniqueness
• •Learning & Growth
• •Community
• •Authenticity

Best Practices

• •Share the founder's journey and passion where appropriate to connect with a younger, aspirational audience.
• •Use phrases that empower the wearer.
• •Emphasize the premium materials and exceptional attention to detail in your product descriptions.
• •Highlight the 'bold fusion of contemporary design and authenticity' that defines your brand.
• •Focus on the brand's commitment to creativity, self-expression, and individuality in your messaging.

Social Perception

The brand is perceived as youthful, creative, and driven by a passionate, young founder. It aims to offer unique styles to its urban community, emphasizing individuality and authenticity.

Copy Examples

• •Crafted for those who live on the edge of creativity and self-expression.
• •A bold fusion of contemporary design and authenticity.
• •Redefining modern luxury with a minimalist yet striking approach.
• •Be Unique.
• •Live on the edge of creativity.