Brand Tone

innovative, professional, and tech-focused

Brand Values

• •Innovation
• •Quality & Performance
• •User Experience & Enrichment
• •Customer-Centricity
• •Versatility & Comprehensive Solutions

Best Practices

• •Always highlight the cutting-edge nature of Kandao's technology and how it pushes boundaries in imaging and VR. Use words that convey advancement and novelty.
• •Emphasize the superior image/video quality (e.g., "crystal-clear," "breathtaking detail," "cinematic") and the advanced features (e.g., "AI-powered," "HDR," "SuperSteady stabilization") that enable it.
• •While proud of technical specifications, always connect them back to how they improve the user's experience or solve a user's problem (e.g., "enriching human life experience," "seamless collaboration," "capture every detail").
• •For professional products and corporate communications, maintain a formal, expert tone. For consumer-facing products and social media, inject more enthusiasm and relatability while still grounding claims in technological capability.
• •Position Kandao products as solutions – whether for professional content creation, immersive VR experiences, or more effective business communication. Clearly articulate the problem the product solves or the new possibility it unlocks.

Social Perception

Positive Recognition for Innovation and Quality, Mixed Reviews on Software and Usability for Some Products, Seen as a High-Tech, Specialized Brand, Growing Reputation in Conferencing Solutions, Engagement and Community

Copy Examples

• •Kandao Obsidian Pro: 12K 3D VR. Where Cinematic Vision Meets Unparalleled Immersion.
• •Capture your world in breathtaking 8K 360! 🌍✨ The QooCam 3 Ultra is here to redefine your adventures. #Kandao #QooCam3Ultra #360camera #8KVR #InnovationInYourPalm
• •Transform your hybrid meetings with the Kandao Meeting Ultra. AI-powered 360° views and crystal-clear audio ensure everyone is seen and heard, fostering seamless collaboration, no matter where your team is. Experience the future of meetings.
• •Introducing the Next Leap in Imaging Technology from Kandao.
• •Unleash your creativity with the Kandao QooCam EGO. Snap, view, and share stunning 3D photos and videos instantly with its unique magnetic viewer. Relive your moments like never before!