Brand Tone

Elegant & Sophisticated, Feminine & Delicate, Confident & Assuring, Accessible Luxury, Inspiring & Storytelling

Brand Values

• •Quality & Durability
• •Exclusivity & Unique Design
• •Beauty & Elegance
• •Customer Satisfaction & Trust
• •Accessibility

Best Practices

• •Always Emphasize Quality and Exclusivity: Consistently use terms that reflect superior craftsmanship, unique designs, and high-grade materials (e.g., "24K gold plated," "hypoallergenic," "exclusive design," "premium finish").
• •Maintain an Elegant and Slightly Poetic Voice: Use sophisticated yet accessible language. Incorporate words that evoke beauty, inspiration, and timelessness. Avoid overly casual slang or overly technical jargon.
• •Focus on the "Why" and Emotional Benefit: Connect the jewelry to the customer's aspirations, feelings, and stories. Highlight how the pieces make them feel (e.g., confident, beautiful, special) rather than just listing features.
• •Be Consistent Across All Platforms: Ensure the tone used in website descriptions, social media captions, email marketing, and customer service interactions is harmonious and reflects the established brand voice.
• •Incorporate Customer Language (Subtly): Pay attention to how satisfied customers describe the products (e.g., "impeccable," "delicate," "lindo brilho" - beautiful shine) and subtly weave similar positive phrasing into your copy where appropriate, reinforcing authenticity and relatability.

Social Perception

Positive Customer Feedback, Appreciation for Detail, Trust in Quality, Seen as Gift-Worthy, Aspiring & Modern

Copy Examples

• •Adorn yourself with Aetheria. Discover unique jewelry, crafted with 10 layers of 24K gold, designed to tell your story with timeless elegance. Shine with exclusivity.
• •Invest in beauty that lasts. Our hypoallergenic pieces come with a lifetime warranty, so you can wear your Aetheria jewelry with absolute confidence, every single day.
• •Let your inner light sparkle. Aetheria Joias: delicate designs that beautify, inspire, and celebrate the essence of you. Find the piece that speaks to your heart.
• •Experience the luxury you deserve. Aetheria offers exquisite, high-quality jewelry at accessible prices. Elevate your style without compromise. Explore our collections today.
• •More than just jewelry, it's a part of your journey. Aetheria pieces are crafted to capture moments, inspire dreams, and become treasured chapters in your unique story. What will yours say?