Brand Tone

Artisanal & Passionate, Personal & Approachable, Sustainable & Responsible, Confident & Design-Led, Helpful & Customer-centric

Brand Values

• •Sustainability & Circular Design
• •Craftsmanship & Quality
• •Personalization & Customization
• •Timeless Design
• •Community & Local Sourcing
• •Customer Collaboration & Service
• •Ethical Practices

Best Practices

• •Always Emphasize "Handmade" and "Bespoke": Consistently remind the audience that products are not mass-produced but individually crafted and customizable. This reinforces the artisanal value.
• •Integrate Sustainability Naturally: Weave in messages about sustainable materials, circular design, and responsible practices as inherent benefits, not just add-ons. Highlight B Corp status where appropriate.
• •Use Warm, Inclusive, and Collaborative Language: Employ phrases like "let's create together," "your vision," "we're here to help." This fosters the approachable, personal connection the brand values.
• •Focus on Timelessness and Quality over Fleeting Trends: While acknowledging current design aesthetics (as they are seen as "trend-led" by some), frame the products as enduring pieces built with quality components designed to last.
• •Tell Stories (Brand, Founder, Customer, Maker): Share the "why" behind the brand, the passion of the founder, how customers have used the lights, or the skills of the local craftspeople they partner with. This adds depth and reinforces the personal, passionate, and community-focused aspects of Spark & Bell.

Social Perception

High-Quality & Beautiful Products, Trusted & Reliable, Sustainable & Ethical Choice, Creative & Customizable, Approachable Experts, Influencer Approved

Copy Examples

• •Headline: Illuminate Your Story. Handcrafted, Sustainable Lighting Designed With You, For You. Body: At Spark & Bell, we believe your light should be as unique as your space. That's why every piece is handmade to order in our Brighton workshop, blending timeless design with sustainable practices. Let's create something beautiful together.
• •Instagram Post Caption: (Image: A beautifully lit room featuring a Spark & Bell pendant) That perfect glow, made just for you. ✨ Our [Product Name] pendant, customized by [Customer Name/Interior Designer], brings warmth and bespoke style to this stunning [room type]. We love seeing your visions come to life! How would you personalize your Spark & Bell light? #SparkAndBell #HandmadeLighting #BespokeDesign #SustainableStyle #UKMade #InteriorInspo
• •About Us Snippet (Website): More than just lights, we craft personal expressions. Born from a passion for design and a commitment to our planet, Spark & Bell offers beautifully functional, handmade lighting, built to last. From our Brighton workshop to your home, discover the difference of truly bespoke, sustainable illumination. We’re a proud B Corp, dedicated to a brighter future, one light at a time.
• •Product Description Opening: Meet the "Aureole" Wall Light: where elegant design meets mindful craftsmanship. Each Aureole is handcrafted to order, allowing you to choose the perfect metal finish and cable details to reflect your personal style. Designed to endure, and made with responsibly sourced materials, it’s more than a light; it’s a lasting piece of your home’s story.
• •Email Subject Line for Newsletter: Spark Joy & Sustainability: Fresh Designs + Your Custom Ideas