Brand Tone

Supportive and Empathetic, Practical and Informative, Customer-centric and Reassuring, Direct and Value-Oriented, Friendly and Approachable

Brand Values

• •Quality of Life Improvement
• •Accessibility & Affordability
• •Customer Support & Service
• •Product Quality and Reliability
• •Trust and Reliability
• •Independence and Freedom

Best Practices

• •Prioritize "You" over "We": Focus copy on the customer's needs, benefits, and feelings. Instead of "We sell high-quality wheelchairs," try "You can regain your independence with our high-quality wheelchairs." This reinforces the customer-centric value.
• •Use Empathetic and Encouraging Language: Acknowledge potential challenges customers face and position products as solutions that empower them. Words like "discover," "freedom," "confidence," "ease," and "support" align with the brand's caring tone.
• •Maintain Clarity and Simplicity: Avoid overly technical jargon. Explain product features in terms of their direct benefits to the user (e.g., "One-touch easy fold design" means "folds quickly and effortlessly"). This reflects the practical and informative aspect of the brand.
• •Be Approachable and Reassuring: Incorporate phrases that build trust, like mentioning dedicated support, money-back guarantees, and warranties. Use a friendly, conversational style where appropriate, especially in social media and email, reflecting the "family-run" feel.
• •Highlight Value and Support: Clearly communicate practical benefits like free shipping, discounts, and the availability of customer service. This aligns with being value-oriented and supportive. Ensure calls to action are clear and inviting (e.g., "Chat with our friendly experts today!").

Social Perception

Customers seem to perceive Mobility Extra as a provider of good value products with generally positive experiences regarding customer service and delivery speed. The US site aims to be perceived as a reliable, customer-focused business offering "peace of mind" through its service and product guarantees. The emphasis on being a "family run business" likely contributes to a perception of being more approachable and caring. The brand is seen as a specialist in lightweight, folding electric wheelchairs and mobility aids.

Copy Examples

• •Headline: Rediscover Your Freedom. Explore Anywhere with Mobility Extra. Body: Don't let mobility challenges hold you back. Our lightweight, foldable electric wheelchairs are designed for easy transport and all-day comfort, giving you the independence you deserve. Enjoy free US shipping and dedicated support. Live life, unlimited.
• •Social Media Post: "Absolutely brilliant chair it's given me back my confidence to be able to go out again." - [Customer Name, if available, or "A Happy Customer"]. Stories like these are why we do what we do. At Mobility Extra US, we're committed to helping you find the perfect mobility solution to live your life to the fullest. Call us for a friendly chat! 888-359-9111.
• •Product Snippet: Travel Lighter, Go Further. Our MX-AIR electric wheelchair weighs only 41lbs but carries up to 285lbs! Airline-friendly and easy to fold, it’s your perfect companion for everyday errands or worldwide adventures. Quality you can trust, service you can rely on.
• •Email Subject: Your Journey to Effortless Mobility Starts Here (+ $50 Off!) Body: Hi [Customer Name], At Mobility Extra US, we believe everyone deserves to move with ease and confidence. That's why we offer top-quality, competitively priced mobility aids backed by our family-run business values and exceptional US-based customer care. As a new friend, enjoy $50 off your first order over $500 with code WELCOME50.
• •Website Banner: Peace of Mind with Every Purchase. Enjoy our 12-month warranty, 14-day money-back guarantee, and dedicated US customer support. Mobility Extra US: Quality Aids, Caring Service.