Tono de Marca

Health-conscious and Authentic, Friendly and Relatable, Positive and Upbeat, Modern and Innovative

Valores de Marca

• •Health and Nutrition
• •Authenticity and Transparency
• •Quality
• •Family and Heritage
• •Accessibility and Convenience
• •Customer Satisfaction

Mejores Prácticas

• •Always Prioritize "Healthy & Delicious": Every piece of copy should, where appropriate, reinforce that ZapZ offers the best of both worlds – a genuinely healthy snack that doesn't compromise on taste. Avoid overly technical jargon; focus on the benefits.
• •Maintain a Positive and Encouraging Voice: Use uplifting language. Frame healthy eating as an enjoyable and achievable choice, not a restrictive one. Words like "joyful," "vibrant," "guilt-free," and "empowering" fit well.
• •Be Authentic and Transparent: Continue to highlight the "real vegetable" aspect and the absence of undesirable ingredients (palm oil, artificial additives, gluten). Share the "why" behind the brand – the mission and the family inspiration.
• •Use Relatable Scenarios: Connect with consumers by showcasing how ZapZ fits into their everyday lives – busy workdays, travel, family snacking, fitness routines.
• •Engage and Build Community: Especially on social media, ask questions, encourage user-generated content, and respond to comments in a friendly and helpful manner. This reinforces the approachable and customer-centric nature of the brand.

Percepción Social

A Healthier Snacking Option, Tasty and Flavorful, Trustworthy, Convenient, Good Value

Ejemplos de Copy

• •Finally, a snack that loves you back! ZapZ real veggie chips are vacuum-cooked for an irresistible crunch and爆発的なフレーバー (bakufu-tekina furēbā - explosive flavor) with 50% less oil. Snack guilt-free, live drama-free!
• •Inspired by Mom, crafted for you. At ZapZ, we're bringing real veggies back to snack time. Our mission? To help India snack smarter and live healthier, one delicious chip at a time. #RealVeggiesRealGood
• •Office cravings? Travel munchies? Late-night treat? ZapZ veggie chips are your go-to! Packed with fiber and real veggie goodness, they’re the perfect, hassle-free way to stay fueled and satisfied. What’s your ZapZ moment?
• •No powders, no fillers, no palm oil – just 100% real vegetable crunch! ZapZ chips are vacuum-cooked to perfection, keeping all the good stuff in and the bad stuff out. Taste the ZapZ difference!
• •Fuel your day the ZapZ way! 💪 Our Sweet Potato Tangy Tomato chips are calling your name. Show us how you ZapZ! Tag @zapzsnacks and #ZapZSnackAttack for a chance to be featured. Let's get crunching!