Brand Tone

Calm and Serene, Natural and Pure, Elegant and Mindful, Personal and Passionate

Brand Values

• •Natural & Healthy: Commitment to using natural, plant-based ingredients like olive wax and natural fragrance oils, free from harmful chemicals.
• •Sustainability & Eco-consciousness: "Preserving the planet" is a stated objective, reflected in their choice of materials like European olive wax and eco-friendly solvents.
• •Handcrafted Quality & Artisanship: Emphasizing that each candle is handmade in their atelier in Portugal, making each piece unique.
• •Creating Unique Experiences: Aiming to "accompany your moments and make them unforgettable in a natural way."
• •Elegance and Style: Focusing on products that are not only natural and healthy but also stylish.
• •Transparency: Providing information about their ingredients and processes (e.g., in the FAQ section).

Best Practices

• •Emphasize Natural Origins & Ingredients: Consistently highlight the use of olive wax, plant-based materials, and natural, toxin-free fragrance oils in product descriptions, social media posts, and all communications. Use words like "pure," "earth-derived," "botanical."
• •Focus on "Moments" and "Experience": Frame product benefits around creating ambiance, enhancing well-being, and making everyday moments special and memorable, rather than just selling a scented product.
• •Maintain a Calm, Elegant Voice: Use a gentle, inviting, and slightly sophisticated language. Avoid overly aggressive sales tactics or slang. Let the quality and the mindful ethos of the products speak.
• •Highlight the Handcrafted & Artisanal Aspect: Remind customers of the personal touch and care that goes into each product, reinforcing uniqueness and quality. Use phrases like "hand-poured with care," "artisan-made," "crafted in our atelier."
• •Incorporate Sustainability and Eco-Consciousness: Subtly weave in messages about planetary respect, the use of sustainable ingredients, and the brand's commitment to being healthy and eco-friendly in relevant communications. This reinforces the brand's values and appeals to conscious consumers.

Social Perception

The brand presents itself as transparent and customer-focused. The curated aesthetic focuses on tranquility, nature, and elegance, likely attracting an audience interested in wellness, mindful living, and high-quality, natural home products. The emphasis on natural, healthy, and eco-friendly aspects is likely to be perceived positively by consumers increasingly concerned with these issues.

Copy Examples

• •Headline: Illuminate Your Moments, Naturally. Body: Discover Luminancia Fragrances, where handcrafted elegance meets the pure essence of nature. Our plant-based candles and diffusers are lovingly made to transform your space into a sanctuary of calm. Experience the art of unforgettable ambiance.
• •Headline: The Scent of Serenity. The Heart of Nature. Body: Each Luminancia candle is a whisper of tranquility, hand-poured in Portugal with 100% European olive wax and natural, pollutant-free fragrances. Embrace a healthier, more beautiful way to scent your home.
• •Headline: Crafted by Hand, Inspired by You. Body: From our small atelier to your cherished spaces, Luminancia Fragrances is born from a passion for creating unique, eco-conscious aromatic experiences. Let our scents accompany your precious moments and make them truly special.
• •Headline: More Than a Fragrance, It’s a Feeling. Body: Unwind, reflect, and rejuvenate. Luminancia Fragrances are designed to do more than just scent a room – they create an atmosphere, evoke memories, and enhance your well-being, all while respecting our planet.
• •Headline: Sustainable Luxury for Your Home. Body: Indulge in the sophisticated charm of Luminancia Fragrances. Our commitment to natural ingredients and sustainable practices means you can enjoy elegant, handcrafted scents that are as kind to the Earth as they are to your senses.